Learn more about a new faith-based community and sustainable streetwear company launched by a recent DAAP grad.
Cincy Chic: What is BINO?
Niyah Jackson, BINO CEO and Founder: BINO stands for “Be In Not Of” which comes from the scripture John 17:14-15, “I have given them your word. The world hated them because they are not of the world, just as I am not of the world.” As a young adult believer, there is tension between living in this world, not being of it. BINO exists to help aid this tension. It is truly an intersection of faith and culture.
Cincy Chic: What is the inspiration behind the company?
Jackson: I got the idea for BINO while I still had my fashion blog, Inexpensive Chic, which I ran for nearly 7 years. I noticed myself beginning to write more about my faith, alongside my #OOTDs. I knew I wanted to switch things up. Instead of having a fashion platform where I talked minimally of faith, I decided to create a faith-based community that featured stylistic visuals. The majority of online Christian spaces feel sanitized and cutesy – the BINO community can’t relate to that. We crave something deeper, more real and vulnerable. The same goes with theclothes. BINO is a way for us to hold one another accountable and align ourselves with peers who want to live a life differently than the world does.
Cincy Chic: What are BINO’s values?
Jackson: Our values are connection, creativity, authenticity and truth. We want to transform individuals from feeling isolated in their faith, misunderstood and ashamed into feeling confident and actively flourishing in their faith because of the community they are now experiencing.
Cincy Chic: How does Shop BINO play into the picture?
Jackson: Shop BINO is a sustainable streetwear company handcrafting one-of-a-kind faith-based apparel for those who choose not to blend in. I take thrifted finds and remnant fabrics and transform them into wearable art. We carry unisex t-shirts, long sleeves, sweatshirts, and various gift items. You can shop the store at https://shop-bino.
Cincy Chic: Who is the BINO target audience and shopper?
Jackson: The target audience for the community is imperfect, young adult believers striving to live Christ-like lives. For the shop, I hope to attract both believers and non-believers. The apparel is intentionally meant to circumnavigate the “cheesy Christian apparel” trope. We want to offer something anyone and everyone who is into one-of-a-kind streetwear would want to wear.
Cincy Chic: What has been your favorite part about watching BINO come to life?
Jackson: The testimonies have been the best part! Knowing that the white spaces I saw are actually valid, and that BINO is solving for them makes me happy. I’ve had many people say they’ve been looking for a community of believers their age. I have met some of my
closest friends through this platform God gave me the vision to form. It’s so important to have relationship with others, because choosing this lifestyle can be isolating if you let it, it’s not always easy.
Cincy Chic: How can readers connect with BINO and Shop Bino?
Jackson: There are many ways to connect with us. You can follow us on Instagram. You can also view our blog, Youtube channel, and website. You can also subscribe via email for our weekly encouragement and updates at https://www.beinnotof.com/