Busom Buds: A Woman’s Boutique
See how this local lady’s inspiring story is paving the way for a business that puts women’s needs first.
Looking for the unique products and individualized attention you don’t find at the big box stores? Busom Buds, a privately owned woman’s boutique, offers a wide variety of unique inventory to give you a one-of-a-kind shopping experience.
Coming up with the name, “Busom Buds” was a no-brainer for owner Emily Smith. “My mom has always been my best friend, and her nickname for me growing up was ‘Bud’ or ‘Buddy,’” she says. “I was my mom’s buddy and we were always together. The ‘Busom’ part came from my mom’s breast, which was affected by breast cancer.”
“The way she was treated during her treatment was cruel and no other woman should ever have to be treated like that,” Smith continues. “This is why I decided to open my own store. I wanted to make sure that woman are treated the way they deserve to be treated.”
This endeavor ended up being a perfect fit for Smith and her mother. “My mom went through the cancer, but not alone,” says Smith. “I was right there with her the entire time. Our experience proved that we both can relate to the other women in need.”
Smith went on to start her business in an office space in 2006, later expanding to a storefront in 2008, and then finally moving to their new location in 2012. “I am proud to say that we even have an online store now, which allows us to go worldwide.”
Busom Buds carries bras sizes A28 to 56N, underwire and non-underwire, nursing bras from A-I, post surgical camisoles, mastectomy bras, Nite Sweatz for ladies going through menopause, jewelry, Big Buddha purses and they also specialize in breast cancer prosthesis.
According to Smith, what truly makes Busom Buds unique is that they care about each and every person that walks through the door. “All the products we carry are also very unique, such as Spanx, Poo-Pourri, Sonoma Lavender, WubbaNub, Foxers and several more,” she says. “Our story is simple. We are different and actually care about our customers.”
As for Smith’s goals for the boutique, it’s all about getting her name out there so she can continue educating women. “Since 90 percent of women are currently in the wrong bra size, I would ultimately like to reduce that by 50 percent within the year,” says Smith. “I would also like to educate women and let them know that we’re not just a breast-cancer store, but that we also handle every day needs for ladies.”
Smith hopes to someday launch a new store in another state, listing Florida, Texas or Arizona as potential possibilities. Until then, she plans on continuing to hold events at the boutique as a way to create awareness and inform women
To learn more about Busom Buds has to offer, visit www.Busom-Buds.com or call (513) 870-0074. You can also stop in at the boutique Monday thru Friday from 10:00 a.m. to 5:30 p.m. or Saturday 11:00 a.m. to 3:00 p.m. located at 7558 Voice of America Centre Drive in West Chester.