DeGroot Handbags Relaunches
Read about a local handbag designer that’s relaunching her brand with a line of super chic, high-end handbags you’ll love for years to come.
Missy DeGroot has been designing for years. But before recently relaunching her brand, she decided to take a bit of a break from the industry to zone in on her product aesthetic, design philosophy, and ultimately, her customer.
Along with that reflection came the relaunch of DeGroot Handbags, which recently launched a new website at www.shopdegroot.com. On the website you’ll find the current collection of handbags from DeGroot Handbags as well as more information on the brand’s philosophy.
“I’ve launched with two silhouettes, yet they come in over 20 leathers and colors,” explains DeGroot. “I was so excited to get the two new styles out there that I didn’t want to wait until I had the other designs completed from the factory. In the near future there will be more styles – including a great tote and a couple of stunning bags that are more suited for an ‘everyday bag.’”
When she redesigned her bags, DeGroot wanted to offer something that she knew her customers would like. That’s why during her relaunch she took into consideration the “why” behind the purchases of her customers.
“It was so interesting to hear the same stories from my customers who would tell me that they were still wearing the same bag, nearly 10 years later, and were receiving compliments and getting noticed,” she says. “They wanted a ‘statement piece’ – something chic, sophisticated, and timeless. So, keeping that in the forefront of my mind, I designed a cohesive collection of styles that I believe will be as relevant in 10 years as they are today. I believe that great design doesn’t have an expiration date.”
Not only are the pieces offered by DeGroot Handbags classic and timeless, they also feature leathers and fabrication coupled with a design aesthetic that gives the brand a unique look. “Many types of leathers used in the collection possess unique, one-of-a-kind patterns within the natural colorations – so no two bags will look exactly the same,” she adds.
Prices for bags from DeGroot Handbags range from $125 to $260. And customers can get 15% off any website purchase when they shop online.
To learn more about DeGroot Handbags or to shop online, visit www.shopdegroot.com.
