Etselle Opens in Waynesville

Estelle is a new boutique in Waynesville that sells a combination of antiques and shabby chic fashions.

“Something old, something new, something borrowed and something blue.”

That longstanding wedding tradition is the inspiration behind the Tri-State’s newest boutique. Etselle, located 45 miles from downtown Cincinnati in the heart of Waynesvillle, is a new “shabby chic” concept, offering a host of refined, even handmade products, for you and your home in a warm rustic country atmosphere.

According to owner Lauren Lepley, the “old” is represented by the antiques they offer, with a special emphasis on vintage antique hardware. “Literally, thousands of pieces,” she laughs. The “new” is offered in the presence of home décor items, candles, jewelry, art and much more. The “borrowed” comes in the form of ideas and concepts borrowed from the past and re-created and re-purposed, namely furniture and accessories. Lastly, the “blue” is represented in vast selection of blue Ball jars at their exclusive Ball Jar Repurposing Center. “It’s the only one in the area,” Lepley says.

“Etselle is derived from the names Etsy and Elle – our two mastiffs,” says Lepley, “But don’t worry, they stay home everyday so you won’t have to deal with them on your next visit! But for those of you who also have dogs and care for them like we do ours, Etsy and Elle have made sure that we have something special available at Etselle for the dogs in your family too.”

There is also a chalkboard section, which tends to attract many brides in particular, Lepley says. They also make chalkboards and mirrors out of old windowpanes. Also, if they don’t have what you want, they do custom orders.

“I fell in love with the Waynesville and all the shops it had to offer,” Lepley recalls. “There was no store offering what I wanted, so I opened Etselle.”

Lepley graduated from UC’s DAAP program with a degree in Fashion Product Development. Because she couldn’t find a job for her specific specialty right after graduating, she worked as a manager for a women’s accessory boutique for a few years. “I wouldn’t trade it for anything,” says Lepley. “It gave me all of my knowledge and background on how to run a store and build clientele.”

Be sure to check out items such as accessories, chalkboards and repurposed items at Estelle.

Etselle carries items such as: women’s accessories, chalkboards in all sizes (for weddings or personal use), ball jar repurposing center (pump lids, solar lids, dispenser lids, vintage ball jar lids, flower frog lids), repurposed items, salvaged hardware section, Swan Creek Candles and Drizzle Melts, home decor, and handmade items (jewelry, burlap coozies, wine holders, chalkboards), dog section: leashes, collars, dog figurines, dog totes, Lindy’s Gourmet Dog Treats).

Lepley says there are several events coming to Waynesville that’ll give you the perfect excuse to come visit. The 45th Annual Ohio Sauerkraut Festival that is October 11 and 12.

Estelle is located at 69 South Main Street, Waynesville, Ohio, in the Waynesvillle Antique District adjacent to the Waynesville Antique Mall. Lepley is working on opening another Etselle location in Centerville, Ohio and possibly another in Cincinnati. They also have new vintage, repurposed/salvaged orders coming in every two weeks. Learn more at www.etselle.com or www.facebook.com/estellewaynesville. 
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