By now, you’ve probably seen, admired or purchased a piece of Stella & Dot jewelry.
The company is only six years old, but revenues in 2009 totaled $33 million, more than tripling to $104 million in 2010. Stella & Dot’s founder and CEO Jessica Herrin is seeing the same growth in 2011, largely due to the unveiling of the new handbag line. Yes, that’s right. Stella & Dot now sells handbags, and they’re gorgeous.
The line features premium, luxury leathers manufactured in the same production houses used by Coach, Kate Spade and Marc Jacobs. But the price point of these haute handbags are 25 to 50 percent less than the other premium brand bags, Herrin says.
Fabrics include lambskin, embossed snakeskin and crinkle patent. They they come in all different sizes, including larger totes, clutches, and one small enough to just fit your iPhone or keys. But for those looking to cater to their geek chic sides, Stell & Dot has a design specifically for this purpose.
The Waverly Three Way bag is the epitome of versatility. It can be worn as a handbag and can be folded in half for this purpose. Removing the strap makes it a large clutch. Wearing it long makes it a stylish iPad case, but folding it transforms the bag into a sassy clutch. So, it’s a must-have for the posh professional who needs a bag that’ll take her from work to play.
Ceci David, a local Stella & Dot independent representative (or "stylist," as they’re called), says, "The handbags are an extension to the jewelry collection and a great way to finish your look."
Herrin just added a new director of merchandising, Jessica Nelson, who also influenced this heavenly handbag expansion of the business.
Nelson has a rich and varied background in the fashion world. After college, she worked in factories in Como, Italy and Hong Kong, and she fostered her love of rich textiles and accessories, like scarves, handbags and small goods during this time. Her other experience includes Coach – a great company with which to experience the maintenance of a solid brand – and Marc Jacobs, where she worked in production on the Collection Accessories Team before moving up as the director of merchandising there.
The price points of the bags are as follows:
*Key pouch $44
*La Coco Clutch $158
*LaFayette Cross Body Bag $148
*Waverly Three Way $258
Beyond the bags, the next exciting thing around the corner for Stella & Dot is a line of one-of-a-kind vintage jewelry, David says.
Check out the webcast below as David tells us more about these fab bags!