Two friends took their fashion-forward dream of launching an online boutique and made it happen. Learn more about it and how they’re making a brick-and-mortar boutique debut in Old Milford soon.
Friends Julie Crowthers and Haley Kemp have a passion for do-it-yourself projects. The two have completed a number of projects in their own homes including unique light fixtures, custom counter tops, shutters, and various home decor projects.
“We jokingly toyed with the idea of starting our own shop,” laughs Kemp. “We didn’t know exactly what it entailed, but no matter where we were or what we were doing, the subject always came up.”
Then, thanks to their DIY abilities, friends, family, and coworkers began asking the two to make pieces for them. Kemp says she doesn’t know when it became official, but the seriousness of starting their own business venture began.
Kemp and Crowthers began planning and purchasing clothing and home decor items for their new business in March 2016. Then, on May 2, 2016, they officially launched Jackson Whitacre.
“Jackson Whitacre is an online retail shop that sells homemade furnishings for your home as well as custom nursery pieces along with trend apparel and other home decor,” explains Kemp.
When you shop at Jackson Whitacre you’ll find a wide variety of women and children’s clothing and accessories, custom made nursery products, homemade home furnishings, trendy home decor pieces, and natural bath and body products.
A goal for Kemp and Crowthers was to keep their prices pocketbook friendly, and they did just that. “We offer something for everyone, with pricing starting at $5.95,” says Kemp.
According to Kemp, what makes Jackson Whitacre unique is the wide variety of products they offer. “We strive to keep prices in a moderate range so people from all walks of life can find something for themselves or a loved one,” adds Kemp.
This year promises to be something big for Kemp and Crowthers at Jackson Whitacre. Kemp says the two will be opening a Jackson Whitacre storefront in Old Milford in the coming weeks.