A Canadian transplant wanted to share her passion for fashion with Cincinnati. Learn about her online boutique that offers opportunities to give back and support the community.
Jenise Nelson’s journey has taken her from Vancouver, Canada, all the way to the Queen City. Now a wife and mom of 3, she’s also added the title of business owner.
Nelson is the founder of Maple Mercantile, a womens’ clothing boutique focused on comfortable yet stylish outfits. Nelson started her business in 2018 and runs it from her home.
She says she was inspired to launch Maple Mercantile to follow her own love of fashion and shopping.
“I had been a stay-at-home mom for many years and once my kids went off to school I realized I needed a hobby that wasn’t centered around them,” she explains. “I decided a boutique would be a fun and great way to supplement my personal shopping habit. It quickly became more than just a hobby. I now get to call it my full-time job and I love every minute of it.”
You’ll find a little bit of everything at Maple Mercantile. “I love a comfy outfit so athleisure is a big part of the collection,” she says. There are also a lot of layering items, jewelry, and winter apparel.
“I recently started carrying shoes as well, which has been really fun for my customers to create a head-to-toe Maple Mercantile outfit,” she says.
Sizes available from Maple Mercantile range from 00to 4XL, so that she can offer a little bit of everything to women of all sizes.
Nelson says that she loves a sale as much as the next girl, so the items from her store are priced competitively. “You can find solid color tops for as low as $14 and high-quality outerwear for as high as $58,” she says. “Denim can be found in the $30-$42 price range.”
Nelson says her favorite part about running a boutique is the relationships and friendships she’s formed along the way. “My customers know that they can message me with questions and it’s always great to get to know them better and have a conversation about their style or size needs,” she adds.
Nelson and Maple Mercantile are in the business of giving back to the community. The boutique offers “Shop for a Cause,” a traditional shopping party with a mission to give back. “Hosts can donate 20 percent of party sales to the fundraiser of their choice,” she says. This program helps everyone to feel good while shopping because they know they’re supporting a great cause.
Nelson also recently started a brand ambassador program. “This is a way for me to give back to my best customers who love to shop and want to share with their friends,” she says. “It’s been really successful so far and I’m excited to see where it will go in the future.”
Currently, Maple Mercantile is an E-commerce store, and the website serves as the main platform. However, Nelson says, she also has a Facebook group where its members always have a ton of fun.
You can shop Maple Mercantile at www.maplemercantile.com. You can also follow along on Instagram<www.instagram.com/