Shingo Fashion

Shingo Fashion

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A line inspired by African Culture is set to showcase at the National Underground Railroad Freedom Center this Sunday. Read on for all the fashionable details.

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Shingo Fashion will be showcased at the Underground Freedom Center Sunday Oct. 18

A fashion line that represents beauty, confidence and status will be showcased at the Underground Freedom Center Sunday Oct. 18. Shingo Fashion is a women’s clothing line born in Cincinnati, but stays true to its African inspired roots. Founder Chanel Scales was inspired by the term, “Shingo,” which is Swahili for the term “neck.” In Swahili, the neck is a symbol of beauty and pride.

With a feminine silhouette to each piece, this fashion line also has an element of surprise with bold prints, tribal colors, and pieces to fit any woman’s size. The line’s showcase at the National Underground Railroad Freedom Center is to provide a platform for the independent, creative people of the city to magnify their passions and gifts in the fashion design profession.

“I want to broaden brand awareness of designers, beauty experts and organizations throughout the metropolitan community,” says Scales. “Our passion here at SHINGO is to collaborate with young designers and create a community that can elevate the fashion presence here in the Greater Cincinnati area.”101215FASHION2_CHANEL

Designing this line has been her dream since age five. “Growing up, I was always being told ‘you look different’ and ‘you dress weird,’” Scales says, adding that she later channeled her unique sense of style to stand out and create Shingo Fashion. “Fashion is never described to me, it’s about how you’re feeling.”

Today, her line features a mixture of creative pants, dresses, skirts, and jackets. While African culture is her biggest inspiration, Balmain and Cushnie Et Ochs are two designers who also inspire. “I love their sexy and daring, yet classic designs that I strive for in my line,” she explains.

Although she faced many obstacles, stopping was never an option. “Doing it alone, money, being told ‘no!’ and even the urge at times to stop and give up,” she recalls of her most difficult challenges, which she says aren’t all conquered just yet. “Every successful company needs a team of players that want to play their position to lead to a win – I just haven’t found that yet, and I need it. I do it alone with the help of my seamstress, who creates my visions.”

Despite having a small team, she still achieved launching her line and is excited to showcase it at the Inaugural Glam Odyssey Fashion Show, held at the National Underground Railroad Freedom Center, Oct. 18 at 4:30pm, with proceeds donated to KENZIE’S CLOSET. Click here for more information and to purchase tickets.

To learn more about SHINGO, visit www.shingofashion.com.