Small Trip, Large Fashion Mall

Take a trip and shop your heart out at The Fashion Mall at Keystone in Indianapolis

Fashionistas, please sit down for this news. Even better, sit in a car that’s headed to Indianapolis.

The Fashion Mall at Keystone is a newly renovated premier luxury mall located in Indy and it’s quickly become a regional shopping destination due to its unique tenant mix. The mall recently underwent a multi-million dollar renovation after decades of being Indianapolis’ place for shopping.

The Fashion Mall is not your average mall. Why? Anchors include Saks Fifth Avenue and Nordstrom with luxury specialty retailers such as Burberry, BCBG, Coach, and Tiffany & Co. Plus, they’ve modernized the centers’ design for a more contemporary look, to accommodate new store space. They’ve also added “The Fashion Café.”

In fact, the unique mix of upscale specialty retailers has caught the attention of Midwest Living Magazine. “[We’re] consistently ranked the number one shopping destination in Indianapolis for visitors and locals we have retailers that are new to the regional area” explains Patricia Bardin Director of Marketing & Business Development for the mall. “The experience is like walking through a fashion magazine and seeing the latest trends. A ‘Shop and Stay’ trip to The Fashion Mall can be the perfect getaway.” Making it easy to stay is the Sheraton Indianapolis Hotel at Keystone Crossing conveniently connected to the mall.

This past June “The New Fashion Row” was the latest addition with the opening of several new stores. Athleta, Free People, Lush Fresh Handmade Cosmetics, Sperry Topsider, C. Wonder, Michael Kors, Kate Spade, True Religion, Stuart Weitzman, West Elm and Lucy bring a new combination to the Midwest. “With the new additions The Fashion Mall has now become a regional tourist destination” says Bardin. “We want to make sure they include Indianapolis as they begin to plan their vacations.”

Although the mall attracts the most fashion-forward shoppers, there’s a little something for everyone. Fulfill your tech needs at the Apple or Microsoft store or shop for the kids at Pottery Barn Kids. Give your home furnishings a new look with a visit to Restoration Hardware, Pottery Barn or Crate and Barrel. Enjoy entertainment and dining at P.F. Changs, The Cheesecake Factory and the Keystone Art Cinema Theaters.

In the future, there are plans to open more stores and conduct more events for entertainment. There will be a fashion show in the fall along with the opening of a new Armani store. Follow The Fashion Mall at Keystone online at www.simon.com or on Facebook at www.facebook.com/FashionMallKeystone.