The Style Eye

The Style Eye

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Melissa Scalia, founder of The Style Eye.

After years in the spotlight as a model, actress and NFL cheerleader, Melissa Scalia developed quite an eye for style.


It all began when Scalia joined the Ben-Gal cheerleading team, cheering for the Cincinnati Bengals. While doing events and media appearances for the team, she discovered an increasing confidence as a media personality.


Heyman Talent Agency soon discovered Scalia, which allowed her to expand her talents to various other opportunities, such as modeling and acting. “During that time, I also enrolled in a few acting and improvisation classes,” recalls Scalia, “following that little inkling that started building in my heart.”


She began modeling and acting for local and national commercials as well as hosting television shows. Eventually, she dug deeper and explored even more talents such as writing, producing, and acting for film.


Through it all, Scalia has always had a passion for fashion and dreamed of one day opening a boutique. “I noticed many of my friends didn’t know anything about the small boutiques that were quickly becoming my favorites,” she says, “So, I decided it was time to start sharing the treasures I had discovered.”


She did just that by launching The Style Eye site, where she features unique, affordable and fashionable designs. In each post, clicking on an item will lead directly to the boutique or store’s ecommerce site, allowing fashionistas to purchase the item, or explore the rest of the boutique’s site. “The Style Eye [is] an eye for style to make your life easier and your wardrobe better,” explains Sclaia.


In addition to The Style Eye, Scalia also manages blog on, which combines lifestyle writing with her fashion inspirations. She also shares her current media appearances, including her Macy’s spokesperson appearances, updates on modeling photo shoots, and future commercials in which she’ll be appearing. She is also beginning to host her own Style Eye segments online, to talk fashion and give advice on trending styles.


Scalia says all these new endeavors have been inspired by Eleanor Roosevelt’s quote, “Do one thing every day that scares you.” While she took a chance by choosing this career path, she says and couldn’t be more pleased with the results.


“In all ways, I have learned to follow my dreams and put the work in,” she says. “I’ve found that when you do, dreams will come true beyond your wildest, and you’ll grow in ways you could have never imagined!” To learn more, visit, or follow her on Facebook.


Photo credit: Sherri Barber Photography