A New Niche

Shopping for clothing to stay on-trend can get expensive. Trends come and go, but you don’t have to bust your budget to keep up with the times. 

Saving your pocketbook from drying up is why Mackenzie See launched Niche, an online shop and a safe place to pick and choose what pieces of clothing fulfill your wardrobe dreams.

“We will do everything to provide you with the peace and comfort of picking from items that will make you feel the most beautiful in your own skin,” she says. “The dream is that each piece of clothing can be paired, and mix-and-matched with other pieces of clothing to start, build, or complete a look. Niche is here to help you build a wardrobe, not fill a closet.”

The inspiration behind Niche isn’t just about building an affordable wardrobe, but to also help you create a wardrobe that is timeless. 

“The hope is that with Niche you can build a wardrobe you love and that will transcend time and not go out of style so fast,” she says. 

See also wants to instill the idea that our trendy clothing isn’t what makes us who we are. “I know how hard our society pushes the idea that we are not enough as we are and I wanted to create a place that defied that and lets women know they can come as they are, however they feel most authentic, confidence, and comfortable. In fact, I implore them to and want them to feel as if they are perfect just the way they are and that Niche is here, I am here to support them.”

When you shop Niche you’ll find a variety of products including shirts, pants, dresses, and earrings. “The idea is that each and every item can be mix-and-matched and worn for years without the items going out of style,” she adds. 

See says that what she thinks makes her business unique is the idea and intention behind it, along with the plans she has for the future.

“Niche isn’t just an online clothing store to me, it is so much more,” See explains. “It represents hope, the future, love, being yourself, acceptance and so much more. I could go on for days. This is probably my most favorite question ever because the story behind the name ‘Niche’ is based on the word ‘unique.’ I wanted it to be a short to-the-point memorable name that had meaning to me, and after days of researching and discussing ideas with my boyfriend, we landed on ‘Niche’ but pronounced like neé-sh. To represent Niche being unique from the ‘traditional’ clothing brand or store, and to encourage others to break away from the norm and be their selves unapologetically, to be you-Niche.”

See says that as a woman, she knows what it’s like to grow up in a harsh, judgmental world, and wants o create something that allows others to be themselves, like they are good enough to be exactly who they are.

The future looks bright for See and Niche, as she recently did a pop-up shop at Enlightenment Coffee in Walton, Kentucky. She hopes to participate in more pop-ups throughout the year as it becomes safe to do so.

“I also plan on working towards building a memorable, pleasant, raw experience when interacting with my brand,” she says. “I plan on prioritizing spreading love, authenticity, reassurance, and support through Niche’s channels, creating a safe space forepeople to come where they can feel accepted, supported, and safe.”

You can learn more about Niche on their website. You can also follow along on Facebook or Instagram.