A bridal gown store owner is bringing a new, more cost-effective way to wedding dress shop in the Reading Bridal District.
Everyone knows that a wedding can cost an exorbitant amount of money, but you can still celebrate this special day with friends and family without spending your life’s savings.
The Reading Bridal Outlet wants to help you make your wedding the best day of your life without breaking the bank.
“The Reading Bridal Outlet is a bridal boutique for the budget-conscious bride who is searching for a designer bridal gown at a great price,” explains owner Kelly Hill. “The gowns that are offered in the Reading Bridal Outlet are a combination of brand new, never-worn gowns from some of our favorite bridal designs and some gowns are samples from our two sister stores: Lace Bridal Couture and Love Curvy Bridal.”
The inspiration for The Reading Bridal Outlet came from the re-opening of stores following the COVID shutdown.
“We quickly knew that many brides were going to be moving their wedding dates, or keeping the existing wedding date, but were unable to shop for their wedding gown because of the shutdowns,” says Hill.
The Reading Bridal Outlet opened in September 2020 and has only experienced success since.
Gowns from the Reading Bridal Outlet are to be purchased off the rack, meaning that they go home with the bride that day. This allows brides to avoid special orders and for those who are shopping on limited time, and the average pride of the gowns ranges from $595 to $995.
“The bride can purchase her gown that day and take it straight to the seamstress for alterations before her big day,” adds Hill.
When it comes to shopping at The Reading Bridal Outlet, Hill encourages brides to make an appointment.
“This way, we can ensure that we have adequate space in our boutique to safely accommodate the bride and her bridal party,” says Hill. “We have four dressing rooms; however, we are implementing safety measures and only utilize two of the dressing rooms so there is enough room for the bridal parties to be safely socially distanced.”
Walk-ins are also accepted when space is available.
Hill says the Reading Bridal Outlet carries a large selection of brands including: Allure Bridals, Allure Romance, Madison James, Allure Couture, Pronovias, Mikaella Bridal, Paloma Blanca, Chic Nostalgia and some very high-end couture designers, such as Sareh Nouri, Anne Barge, Antonio Gual and Romono Keveza.
Hill is excited about all that The Reading Bridal Outlet has to offer, including the brand new, never-worn gowns that are straight from the designer at a fraction of retail prices.
“I have a great relationship with our designers and I am able to purchase gowns that have been recently discontinued and are still brand new at a great price,” she says. “This way, I can pass the savings onto our brides!”
Additionally, The Reading Bridal Outlet offers a personal, boutique experience. While the store is considered an outlet, the brides aren’t getting anything less than exceptional service.
“Brides have a personal bridal stylist helping her select the gowns and to help her in the dressing rooms to try them on,” says Hill. “We also offer styling services to accessorize the bride and help her complete her wedding look. The bride gets to take home all accessories as well as her gown, so she doesn’t have to wait on anything being special ordered.”
Hill says that there’s a lot happening for her stores in the Reading Bridal District this year. “My husband and I are scouting locations outside of Ohio to open a second Love Curvy Bridal,” she says. “We feel that our plus-size Curvy bride is not well-represented in the majority of bridal boutiques. We know that by offering an entire bridal store for our curvy bride, she will receive the same experience and the same, or better, selection of bridal gowns.”
Reading Bridal Outlet is located at 133 West Benson St. in Reading, Ohio, and is part of North America’s largest bridal district, The Reading Bridal District.