A locally-owned, female-led marketing company is helping women succeed with happy careers, valuable work-life balance, and lengthy tenures. For our annual "Working Moms" issue, we chat with Empower's inspiring Vice President about its mom-friendly policies and new OTR digs.
Formerly Empower MediaMarketing, a rebranded Empower is a family-owned, certified woman-owned business. It’s also one of the largest independent U.S. media agencies left in the country with more than 170 employees.
Headquartered in Cincinnati, Empower prides itself on a culture that is driven by trust and transparency.
“Empower’s expertise includes media, creative, word-of-mouth marketing, and digital marketing communications,” explains Senior Specialist Laura Arnold.
Empower also prides itself on Vice President Ashley Walters, who leads the agency’s business development efforts. “As a media agency that engineers relationship chemistry, Ashley tackles every client challenge with the heart of a matchmaker and the precision of an engineer,” explains Arnold. “Ashley’s leadership and ability to match Empower’s strengths to a brand’s challenge has helped steer Empower into its best year in revenue in its 32-plus year history and grow a robust client portfolio across the food, home, and retail categories.”
According to Arnold, Ashley’s resume includes working with several P&G brands in the retail and home industries like Febreze, Chiquita, Kroger, La-Z-Boy, and HGTV over more than 10 years of experience. All of that hard work has also landed her nods from AdAge for “Top Marketing Campaign of the Year” and “Best New Product Launch of the Year” in addition to several other industry awards from PRSA, PRWeek, and WOMMA.
Arnold says that Ashley also recently joined the Forbes Agency Council, which is made up of an eclectic group of thought leaders. “As an APR-certified, results-driven public relations and marketing professional, Ashley was hand-selected as an authority in media strategy, PR, and advertising,” says Arnold. “She has contributed to more than a dozen stories in Forbes with other key industry experts.”
Aside from a #bosslady who has made a name for herself, Empower is dedicated to helping women succeed. More than 71 percent of director-level and above positions at Empower are held by women. “Having such talented role models helps to encourage others and ensure they are equipped to further their careers,” explains Arnold. “Empower’s culture of people, and their families, first manifests itself not only in the statistic above, but in the average tenure of Empower employees.
In an industry that’s known for high turnover, Empower employees have an average tenure of nearly eight-and-a-half years thanks to a supportive and encouraging work environment, with policies like 10-week full pay maternity leave with an ease-back-in option of working four days a week at full pay for up to eight weeks.
Empower also offers unlimited PTO and flexible work schedules and a private health and wellness room for nursing mothers to easily maintain their work and pumping schedules.
With a maternity and PTO policy that helps women succeed, Empower is also a close-knit family despite its large size. “You are known on a first-name basis by leadership and management,” says Arnold. “Empower’s CEO meets with every single person to discuss company values in detail.”
Following a rebrand, Empower says that it will head into the new year with its forward momentum as the top leading female owned agency in a new 64,000-square-foot office in Over-the-Rhine. They’ll also be using their fourth floor space to rent out for a business that’s interested in downtown views and unique balcony space.