Chic Spotlight: Brooke and Daron

Chic Spotlight: Brooke and Daron

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Learn about the sometimes painful journey that led this local couple to each other and inspired them to reach out to those around them.

Cincy Chic: What is Brooke and Daron?
Brooke Farmer, Founder of Brooke and Daron: At Brooke and Daron, we’re all about Move, Pray, Love, on a digital platform. Whether you’re looking for guidance, fitness tips, healthy recipes, prayer requests, and more, you’ve come to the right place. We want you to grab a cup of coffee and stay a while.

Cincy Chic: What’s the inspiration behind it?
Farmer: When I sold my small media company in 2016 and the door was closed for me to continue with work as I knew it, in the quiet moments that followed this business decision the Lord began to use me to help other women start their small businesses, ministries, and write their books. Now, I must be honest and tell y’all that I wasn’t jumping at the opportunity to help. Not that I didn’t wish to assist, but simply because I didn’t feel that I had anything to offer. However, when the Lord desires to do something He can become quite persistent. Soon after I began to help this individual, other women started to reach out to me for assistance and I found myself cheering once again. But this time, I was in their corner, cheering them on to start their own businesses, birth a ministry, and write their books. Feeling the joy produced when women realize who they are called to be, and then assisting them to do those things they have always dreamed of doing reignited my dreams and passions within myself, and proved to be a launching pad that encouraged me to finally follow the dreams that God has given to me. To launch a brand and form a community of women who are excited about living life to the fullest while maintaining a healthy balance between food, faith and fitness.

Cincy Chic: Who’s behind it?
Farmer: We are Brooke and Daron Farmer. We are a Jesus lovin’ family who enjoys sharing our journey with friends and family. We can’t wait to Move Love Pray with you. Whether you are looking to live your best spiritual life, needing healthy recipes that will feed your family in under 30 minutes, seek out workouts for women that you can do from the comfort of your home and so much more!

Cincy Chic: How do you incorporate health and fitness into your new venture?
Farmer: Fitness has always been my niche. In fact, you may recognize me from my Fitness company that I started about 6 years back (Skinny Mom). The successful sale of that business has been my launching pad, enabling me to show you each ingredient that makes up the recipe of my life. My love for fitness started at a young age and carried me through college on a scholarship to the University of Kentucky. There I was able to cheer on the boys in blue, and fell in love with motivating others. I helped pay my way through college by working as a certified personal trainer and continued training part-time in the years that followed. A couple years later I found myself on the national level cheering for the Cincinnati Bengals (Who-Dey!) and acting as one of the the Captains and helping as a Fitness Coach. In 2009 I was honored to carry the title of Ms.Fitness Universe. Then, in 2011, I found myself on the verge of divorce with a newborn. I clung to what I knew best and cried out to God for direction. I desired to be the best mother possible to my handsome son Easton, I knew healthy living would become a lifestyle in both the spiritual and physical senses. My love of good food and drive to lose the baby weight (am I right y’all?) produced multiple healthy recipes and fitness programs that I have been able to pass along women on their healthy living journeys. I love teaching workout classes and I currently teach a free workout class on Monday nights in Cincinnati, OH. I am excited to continue sharing tips and motivations from one woman to another.

Cincy Chic: What inspired you to incorporate faith in your website?
Farmer: The anchor in my life is The Lord. It is this relationship and walk with Our Savior that daily motivates me to be everything that he has created for me to be, nothing more and nothing less. The Lord is my best friend, my provision, my way-maker and ultimately my “Father”. The whispers in the stillness of night and the still small voice amongst life’s most stressful seasons have beaconed me to “Dream Big, But Believe Bigger.” It is my hope that as you navigate this site and peek into my life from the angles of Business, Entrepreneurship, Faith, Fitness, Fashion & Skinny Cooking that you are inspired to live your life to its fullest. While confidently knowing that until you discover (and walk out) who God created you to be, you will never be satisfied.

Cincy Chic: Can you tell us more about your online store? 
Farmer: You can shop our online store to purchase apparel, books, CDs, vitamins, and so much more!

Cincy Chic: Where can readers go to learn more and follow along?
Farmer: Join us at brookeanddaron.com and join us on our social media channels including Instagram, Pinterest, Facebook, and YouTube. You can also shop our store 24/7 by clicking here.

Sara Elliott
Editor & Director of Strategic Communications - Sara is a graduate of Miami University in Oxford, Ohio, with a bachelor's degree in English literature. Sara started as an editorial intern before working her way up to assistant editor and then editor. She also serves as the Director of Strategic Communications, running Cincy Chic's social media sites. When she's not working for Cincy Chic, Sara is a mom to her toddler, Audrey. To contact Sara, send her an email at selliott@cincychic.com.

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