A local digital marketing specialist runs a lifestyle blog with tips on travel, wellness, saving money, and more. Read on for the high-flyin’ details!
Cincy Chic: What is Casey La Vie?
Casey Smith, Founder of Casey La Vie: Casey La Vie is where I share my travel tips and about life in between travel. For those who are looking to make the most of their vacation days I offer in-depth travel guides with details on active, unique and exciting things to do and tips on what to skip. Outside of travel, I like sharing my tips on wellness, saving money and more. The name Casey La Vie is a play on words from the phase “c’est la vie.”
Cincy Chic: What’s the inspiration behind it?
Smith: As Mindy Kaling said, “Why not me?” I have tried to take that to heart and after working & interning for websites in the past I decided “why shouldn’t I have my own!?” I wanted the space to be where I could share useful tips for travel and everyday life and it’s made me so happy to see comments and views on the blog that proved I’ve achieved that goal. Even if I help just one person discover a new place on their trip or make them smile with anything I’ve written then it’s all worth it.
Cincy Chic: Who’s behind the blog?
Smith: Casey Smith; Outside of the blog, I work in digital marketing.
Cincy Chic: When did you launch the blog?
Smith: December of 2015. If you want to start blogging, just do it! I started with a small investment in WordPress and committed to one post per month. I’ve nearly always kept that commitment, except for times when my day job has been incredibly busy. I find it so satisfying to have a project that’s all my own outside of my day job.
Cincy Chic: What types of topics do you cover on the blog?
Smith: Casey La Vie falls under the lifestyle category, so the topics have a broad range, but I focus mostly on travel, fashion & beauty, as well as tips on saving money.
Cincy Chic: What have been some of your favorite posts thus far?
Smith: My New Orleans Travel Guide because I absolutely love that city!
Tips for a No-Spend Challenge because I love finding ways to save so I can book more travel.
And this article on Tips to Stay Motivated & Productive because all the comments keep me motivated to create even more useful content.
Cincy Chic: What makes your blog unique?
Smith: I do my best to “keep it real.” For example, I know not everyone has unlimited budgets and vacation days so I try to keep my travel tips and guides concise for those of us who want to make the most of every long weekend or short trip away.
Cincy Chic: Is there anything new on the horizon for your blog?
Smith: I’d like to start “micro-blogging” on my Instagram and sharing more local Cincinnati finds because while I love traveling to other states and abroad, I also want to share all the amazing things we can do in our own backyard here in the Greater Cincinnati area.