Chic Spotlight: Tangibles

Chic Spotlight: Tangibles

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Spread a little bit of positivity everywhere you go with these affirmation stickers!

Cincy Chic: What is Tangibles?
Diana Yates, Owner & Founder of Tangibles: Tangibles is an online gift shop that creates positive affirmations for everyday spaces, so you never feel discouraged again. We also partner with coaches, youth empowerment groups, and other like-minded organizations to create custom affirmations for their clients and communities.

Cincy Chic: What’s the inspiration behind it?
Yates: The idea for tangibles came from a personal story. Through a battle with eating disorders years ago, I would stick post-it notes with hand-written encouraging notes in my most triggering spaces – mirrors, refrigerators, cabinets, etc. These simple affirmation notes, like ‘you are loved’ and ‘you are enough’ helped to give me pause before my once-systematic binge. These messages gave me encouragement, even subliminally, and helped me check in with myself. These simple but powerful words were a turning point in my recovery journey. 

And then it hit me one morning around 4:30am a year later. If a tangible message of love and encouragement – that I could see every day – helped me, could it help others? And that’s what we’ve set out to do with tangibles.

Cincy Chic: Who’s behind it?
Yates: Tangibles is proud to be a woman-owned and operated business run by me, Diana Yates.

Cincy Chic: What will readers find when they shop online?
Yates: When visiting our online shop, you’ll find multiple ‘kits’ of affirmation vinyl stickers, which is our main tangibles product. Each kit includes 3-5 stickers, each with their own simple affirmation, and all flow together under one theme. For example, our best-selling (and first-ever!) tangibles kit titled ‘you are loved’ includes five stickers with the messages ‘you are loved,’ ‘you are radiant,’  ‘you are strong,’ ‘you are brave,’ and ‘you are enough.’ You’ll see affirmations that we’ve tagged great for women, great for kids, social justice-themed, and more, to help you find the perfect gift.

Cincy Chic: Tell us more about your custom orders and how they work!
Yates: We would love to work with you to create custom affirmation stickers! Some of our favorite collaborations are with coaches, community-driven companies, inspirational events, fitness + wellness businesses, recovery groups, and youth empowerment organizations. Custom tangibles also make great party favors and swag bag add-ons. Once we receive an inquiry, we’ll set aside time to learn more about your vision for these, and then dive into creation mode to come up with your simple, powerful affirmations. Custom colors, fonts, graphics, and even packaging for the stickers are all possible as well.

Cincy Chic: What do you hope to accomplish through Tangibles?
Yates: Through Tangibles, we want to encourage more people on an individual level, with simple but powerful words they need to hear right now. We want to be the first gift you think of for a friend, family member, child, or colleague who’s going through a tough time or a big life change and needs some consistent encouragement.

We want to be a fun and meaningful way that coaches reach their clients, organizations empower their teams, and teachers inspire their students.

Cincy Chic: What makes Tangibles unique?
Yates: While there are other affirmation stickers and products out there, tangibles is unique because our products are simple, versatile, and customizable. To dig a little deeper, our products are created to be simple in both words and design, so you don’t miss the message. Second, tangibles work great in so many spaces, so they’re even more useful for our customers – or your gift recipient. And finally, you have the opportunity to create your own affirmations with us, whether you’re a coach, team leader, teacher, or just looking to send unique affirmations to your inner circle!

Cincy Chic: Is there anything new on the horizon for 2021?
Yates: Yes, yes! We’re currently developing new products – beyond our vinyl stickers – that embrace the tangibles mission. We’re also working on new partnerships with local businesses so you can find tangibles in more of your favorite places! And, we’ll be launching a fun giveaway in May, so be on the lookout for that, too.

Cincy Chic: Where can readers go to learn more and follow along?
Yates: Head to or follow along on Instagram