See how life after professional sports inspired this local entrepreneur to launch a new underwear brand with a luxury twist.
Cincy Chic: What is VORA?
Colin Mulvey, Founder of VORA: VORA is a company that provides men with confidence disguised as underwear. I feel the base of any great outfit is confidence, so I started at the bottom.
Cincy Chic: What’s the inspiration behind it?
Mulvey: After an embarrassing but necessary adjustment in an airport in front of a stunning woman, I knew there had to be a better version of underwear. Men didn’t have to live with the current status quo. I linked up with an excellent factory and team down in Colombia, and after a year of prototypes, we had the first pair of proper adjustment-free underwear.
Cincy Chic: Who’s behind VORA?
Mulvey: I am currently the sole member at the moment, Colin Mulvey. I grew up in a hockey rink and was fortunate enough to take that love for the game to the professional level. As a professional, I was traded on three separate occasions to the Cincinnati Cyclones. So when it was time to hang my skates up, I decided to stop fighting fate and set some roots down here in Cincinnati. My first idea for life after hockey was to renovate houses. Flipping was lucrative, but the long and lonely hours wore on me, and I wanted to be in a more engaging environment. Having a traditional hockey body, I learned to sew instead of paying to take every new piece of clothes to the tailor. Sewing was my only experience in the fashion world before VORA, other than being a consumer.
Cincy Chic: What makes VORA underwear unique?
Mulvey: Performance: It took over a year and 16 prototypes to develop the final product. This time was spent crafting an actual no-slip bottom hem.
Using a specialized fabric on the lower leg, designed with increased elastic woven into the material, alleviates all unwanted movement. You can run, squat, or slide into a pair of skinny jeans without having to pull down the bottom of your boxers.
Support: We have a man’s most prized possessions in mind as well. The days of unpopular looks and unwanted movement are a thing of the past due to an integrated jock support providing support and comfort.
Design: A minimal, timeless aesthetic has been the cornerstone of the design process, highlighted by a 3D raised silicone waistband logo designed to impress.
Cincy Chic: What about price points?
Mulvey: The single pack retails for $28 with a three-Pack for $76 (10 % off) and a six-pack for $142 (15% off).
Cincy Chic: Will you be launching new styles soon?
Mulvey: Yes! I just received a new sample in a unique modal fabric that I want to use for what I’m naming the Kalm line. I also want to expand the color palate soon to include more primary solid colors (white, navy, marron, etc..). Once I get the underwear game solved, I’ve designed a men’s elevated casual t-shirt, think Calvin Klein meets lululemon. From there, I would like to complete the everyday man classic look with socks and jeans.
Cincy Chic: Where can readers go to learn more and follow along?
Mulvey: Readers can follow along on Instagram to see my unique spin on marketing men’s underwear by integrating female models.
For more in-depth information and to purchase, readers should visit my online store at www.vora.style. The about me page is worth the visit if only to see my childhood “up to no good” grin.
I’m also keeping a personal vlog, a behind-the-scenes look of growing this company on YouTube. Readers can tune in there daily to see what is happening and the progress of the brand.