An Ohio-based event that’s raised $211 million for cancer research is going virtual with a star-studded, custom experience. Read on for more!
Pelotonia is so focused on its mission to end cancer, not even a pandemic can get in its way. This year this world-renowned event that’s raised millions for cancer research is launching a virtual concept to continue engaging supporters and raising funds that get us closer to a cancer-free world.
“Founded in 2008, Pelotonia was established with the objective to fund innovative cancer research at the OSUCCC James in Columbus, Ohio. Pelotonia is known for its three-day experience that includes a weekend of cycling, entertainment and volunteerism and has raised more than $211 million for cancer research to date,” says Emily Smith, Pelotonia Marketing and Communications Manager. “This year, due to COVID-19, we can’t host our traditional ride weekend, however, we have redefined Pelotonia this year and have created ‘My Pelotonia.’ My Pelotonia has completely removed all barriers to entry and allows each participant to set their own fundraising and activity goals for this year.”
The My Pelotonia platform allows people to experience their event in a brand new way, despite everything going on with the pandemic, by allowing the participants to personalize their goals. “You can set up to five different activity goals at a time and check them off as you complete them. There are no registration fees, age limitations or fundraising minimums,” Smith says. “Participants also have the chance to earn Pelotoniaswag through different fundraising milestones.”
Along with app participation, there will be a live broadcast hosted by Pelotonia on August 7 at 7pm, called Legends Live! ”This 60 minute broadcast will be packed with stories from legendary community members and special guest appearances and will highlight why cancer research matters more than ever. You can learn more about Legends Live! on Pelotonia.org/RISE.” Smith says. There will be celebrities appearing on the broadcast and they include: Sheryl Crow, Dr. Sanjay Gupta, Robert Smith, who will be the host of the event; Ethan Zohn and Kristina M. Johnson, PhD.
The My Pelotonia platform works by users cresting an account or logging in with their same username and password as last year. “All participants are guided through a process to choose a fundraising goal and up to five activity goals. There is no registration fee and no mandatory fundraising minimums,” Smith says.
There is an option on the My Pelotonia platform to be part of the pivoted event concept this year. It is “a team that fundraises together and can help with training and motivation. Once a My Pelotonia profile is created, you can write a profile story and choose a photo. Participants can then easily share their profile with potential donors through the ‘Share My Profile’ link on their page,” she explains. “A full tutorial on the My Pelotonia platform can be found in our informational video.”
Pelotonia is important for the community because it encourages and challenges the community to take action against cancer and unifies the community. “Over the past 12 years, thousands of participants have gotten to experience the spirit of Pelotonia, whether it’s through the Ride experience, utilizing our PULL app, listening to the stories of those impacted by cancer through different mediums, such as the One Goal podcast, blog posts, our Opening Ceremony experience and social media,” Smith says. “I know that personally, I have made friendships from events that I have participated in for Pelotonia that I may have never had the opportunity to; had it been for this organization. Pelotonia does a wonderful job of engaging the community and creating friendships that will last a lifetime.”
Pelotonia also provides opportunities for education on cancer research and developments due to funding. “Overall, Pelotonia brings the community together around a common cause and allows us all to have an opportunity to help those who are impacted by cancer every day,” she adds.