Real Estate: Disconnect Emotions

Often in the real estate world, when you’re buying a property it’s called a “home” and when you’re selling a property it’s called a “house.” This is because real estate agents want to help you emotionally prepare for the journey you have ahead of you.

When you are preparing to purchase a property, it is an exciting experience in which you are searching for the new place that you will build a family, a life, memories, and more – you’re searching for a home. But when you’re selling a property, you must prepare to let go of all the memories you’ve had in a place you’ve called home for so long – you have to learn to think of it as a “house” and not your home.

It’s important when selling real estate that you remove your emotions from the experience – selling a property is stressful enough already, so it’s important that you do it with a clear and level head.

A tip when it comes to selling your real estate is to think of your home as a belonging – as your property, a marketable commodity. If you keep yourself deeply attached to it and can’t keep your emotions out of it, other potential buyers are not going to be able to picture themselves living in your home, meaning you’re never going to sell it. The goal is to start getting other people to see it as their potential home, not as your current home. If you don’t acknowledge this from the beginning, it’s going to take a whole lot longer to sell your property, and it may be practically impossible.

So one of the most important things to do when it comes to selling your home is to “de-personalize” it. This requires both mental and physical actions. You must mentally accept the fact that you are selling this property, and you must keep your emotions out of it. But you must also remove anything that’s going to make it look like a house that someone already lives in and that buyers won’t ever have a chance to make their own – get rid of photos, personal artwork, mementos from trips and travels, and anything else that makes it seem like someone already lives there. You want buyers to see the potential of it as a beautiful home, but you don’t want it to feel like the opportunity is now gone.

Trust me, by doing these few simple things, the process of selling your home will go by a lot faster! Be sure to check out the rest of our blog for other home selling tips, or email me at beverly.corsmeier@cbws.com!