Cincy Chic: How did you get interested in retail? Megan Grove, owner of Snap Boutique in Hyde Park: My first job when I was 16 was in retail. I developed a passion for it at that time. Ever since then, I knew I wanted to own my own retail store. I have a degree in Apparel Merchandising, as well as many opportunities to explore the industry, and I’ve loved it ever since. Fashion is fun!
Cincy Chic: What did you do before owning Snap?
Grove: I worked at Snooty Fox for three years and received wonderful mentoring from Donna Speigel. I attended Indiana University and majored in Apparel Merchandising and Business and worked at a boutique on campus. I did an internship with LANVIN Paris in New York City throughout college. When I graduated college, I became a Sales Manager for Macy’s. After experiencing corporate retail, I decided that I mostly enjoyed small, private retail. I took a sales position at Diane Firsten Studio. From there, I became the manager of Snap when it opened in November 2007.
Cincy Chic: How did you get involved with Snap Boutique and what’s your history there?
Grove: Actually I was not an original owner. Through mutual contacts, I heard that Snap was going to be opening and needed a store manager. Since I had management experience from Macy’s, I thought it would be the perfect fit. The previous owners were so gracious in allowing me the opportunity to become a part of their team. I developed such a passion for this store and we had great energy and determination into making Snap a success. The transition of becoming the owner has been very smooth because I have been part of the store since it opened.
Cincy Chic: Do you plan to do anything different to the store now that you are full owner of Snap?
Grove: One of the biggest issues Snap has had to battle is "who we are." A major goal is to market Snap for what we are: A Boutique for women of all ages. We are no longer a "tween" store. When Snap first opened, that is the population we were targeting. However, as time went on, we realized that women really wanted to shop here and were finding things for themselves. So over the last two years, we have been transitioning into that. It has given us a little bit of an identity crisis. I just want to overcome this issue and really get the word out that Snap is a women’s retail store. It is a place to find cool contemporary designers, a fabulous outfit for a special occasion and stock up on all your favorite basics including jeans by popular designers such as Paige Premium Denim, 7 For All Mankind, Genetic Denim and Joes Jeans. We also have t-shirts and easy cotton throw-on’s by LA Made, and of course Hardtail!. It is also a store where you can come in and experience exceptional one-of-a-kind service. Being a fashion stylist, getting a seasonal closet "clean-out" and even personal shopping outside of the store are businesses I am continuing to build.
Cincy Chic: This is our Summer Trend Report issue, so what are some big summer trends we need to be on the look-out for?
Grove: Vintage denim by 7 for All Mankind, white crop jeans, day to night cover-ups, embellishing easy throw-on’s with big jewelry (ie: colorful bangles, big necklaces and earrings; check out our Facebook page to see a look book of fun summer jewelry!) Looking simply fabulous and carefree!
Cincy Chic: What are the big colors for Summer 2011?
Grove: The color Linen is huge, also cinnamon and turquoise!
Cincy Chic: How do you find and spot these trends and decide what to sell in-store?
Grove: I have a vision for Snap and what I want our customer to look like. I try to stay as focused as possible by listening to what customers are looking for and what they like.
Cincy Chic: How can people learn more about Snap and stay in the loop with your new arrivals, sales and events in-store?
Grove: People definitely need to be a fan of our facebook page. We upload a new "lookbook" every week. It shows new arrivals and style ideas. We are also in the process of improving our "Storefront" (online retail store) on Facebook. Also, by following us on Twitter and checking out our website. You can join our mailing list by enrolling on our website. We send out frequent contact emails notifying customers of upcoming events, sales and promotions.
Cincy Chic: So, now you own Snap, and you have a baby on the way (SOON!). How do you manage it all?
Grove: I absolutely love working! Having a job that allows me to be flexible with my schedule, having an incredibly supportive husband and extended family, enables me to keep a good balance between work life and family life. I have the best of both worlds!
Cincy Chic: Are you originally from Cincinnati. If so, where?
Grove: Yes, I grew up in Hyde Park and then Anderson Township. I graduated from Turpin High School and then Indiana University.
Cincy Chic: What’s your favorite thing about Cincinnati?
Grove: My favorite thing about Cincinnati is that it is still a big city, but feels so small. It is a city that has so much potential to grow but carries historical traditions.
Courtesy of Snap Boutique