The Pink Ribbon Girls team
Cincy Chic: What is the concept behind the pink loaves of bread at Klosterman Bread?
Amy Ott, Marketing Director of Klosterman Bread: At Klosterman Bread we knew that we wanted to get involved with breast cancer awareness. We decided that we could really make a statement changing to pink packaging for eight of our bread loaves. We wanted our products to stand proud dressed in pink and be part of raising awareness, as well as a way to “raise some dough” for an organization that is making a difference in the fight against breast cancer.
Cincy Chic: What inspired you to offer the pink loaves of bread?
Ott: Unfortunately, cancer is a reality and it affects a multitude of people. It is not just a disease that impacts the person battling cancer, it also, affects their family, friends, co-workers, etc. It has a rippling effect. We have employees that have family affected by this disease this so it hits close to home for us as a company. We wanted to support this cause because it means so much to the people in our lives both at work and at home.
Cincy Chic: What kind of prices can readers expect from the product line
Ott: We have eight participating products: 5 half loaf varieties, 100% Whole Wheat 24 oz, Homestyle Wheat 24 oz and our 24 oz Big White. The regular, everyday non-sale price for these items ranges from $0.99 to $1.89.
Cincy Chic: How much of the revenue from the pink loaves goes to the Pink Ribbon Girls?
Ott: Klosterman Bread is donating $10,000 to the Pink Ribbon Girls, an increase from last year’s donation.
|Klosterman Bread’s pink loaves for breast cancer.|
Cincy Chic: Why did you choose the Pink Ribbon Girls?
Ott: We first learned about the Pink Ribbon Girls through a Klosterman employee, who for a college project, organized a fundraiser and donated the proceeds to the Pink Ribbon Girls. They provide services such as house cleaning, childcare, transportation and meals that help support families, as well as the patient, through this challenging time. The Pink Ribbon Girls are really messengers and with you every step of the way – with every meal delivered, every floor swept, to every hand held. We are proud to partner with the Pink Ribbon Girls not only to raise dough but to bring awareness about the organization and how they help women and families fighting breast cancer.
Cincy Chic: Is there anything new on the horizon for Klosterman Bread?
Ott: In 2014, we look forward to continuing our partnership with the Pink Ribbon Girls and growing the campaign. We are also excited about presenting a scholarship to the Freestore Foodbank’s Cincinnati COOKS! Program for the second year in a row.
To learn more about the Pink Ribbon Girls, visit pinkribbongirls.org.