Chic Spotlight: Brand New Day

Cincy Chic: Tell us about Brand New Day!
Mandy Hauer, Co-Founder of Brand New Day: Brand New Day (BND) was created to form a collective commitment by all to eliminate the incidence of suicide and relieve the negative stigma associated with mental illness. Our products serve as a physical symbol, a promise to ourselves and others, to ask for help and help those who ask. We are dedicated to providing a physical symbol to those who are struggling, as well as partnering with nonprofit organizations who lead the fight against mental illnesses and suicide. Our goal is to help everyone affected see that tomorrow is a Brand New Day.

Cincy Chic: What inspired Brand New Day?
Hauer: Mom guilt is real and momma bear instincts are strong. Truth be told, being a parent only seems to get scarier as our children get older. With six kids and countless nieces, nephews, and friends between us, the fear of losing a loved one is, at times, suffocating. Over the years, we have seen far too many friends and families have their lives shattered by mental illness or suicide. It’s hard to find someone in today’s world that hasn’t been affected, whether directly or indirectly, by suicide. If you stop and look at the statistics, it is alarming. So we started thinking, how can we equip others to navigate life’s highs and lows while making a promise to ourselves? Could we create something that would let people know that they are not alone in this world?

It started with the simple idea of wearing something, a simple bracelet, which would serve as a constant reminder to ourselves and everyone around us that there are people that care. Over the course of its development, the simple bracelet evolved into a significant promise to wearers to ask for help and help those who ask.

Brand New Day was created to remember those we have lost and ensure that we never have to experience such tragic loss again. We hope that Brand New Day will serve as a physical reminder that everyone is loved, capable, brave, and worthy of life. After all, tomorrow is always a Brand New Day.

Cincy Chic: What types of products are you currently offering?
Hauer: At this time, Brand New Day offers handcrafted, adjustable macrame bracelets in eight colors. Each bracelet is sold on a card with an uplifting message and/or reminder that you are worthy of life.

Cincy Chic: How much do the bracelets cost?
Hauer: The bracelets retail for $16 each.

Cincy Chic: What makes Brand New Day unique?
Hauer: Brand New Day bracelets are unisex, appeal to all ages, and represent a promise to ourselves and others, to ask for help and help those who ask. For each bracelet purchased, one is donated to the Surviving the Teens program at Cincinnati Children’s (a local, school-based suicide prevention program). In addition, now thru September 30, 2017, 20 percent of proceeds from bracelet sales will be donated to the 2017 Warrior Run as hosted by Cincinnati 1N5.

Cincy Chic: Is there anything new on the horizon through 2017?
Hauer: We plan to continue our quest to form a collaborative commitment throughout Cincinnati to eliminate the incidence of suicide and relieve the negative stigma associated with mental illness. We are currently establishing our online store and have hopes to extend our trend throughout the entire country, identifying other programs and nonprofit organizations to partner with on a national basis.

Cincy Chic: Where can readers go to learn more?
Hauer: Visit our Facebook page to find more info and follow along with Brand New Day.