Read about the local mom who opened a children’s gifts and decor business, inspired by her son’s creativity and imagination.
Cincy Chic: Tell us more about Little E Trends!
Emily Knueven, Owner and Designer at Little E Trends: Little E Trends is children’s gifts and decor. It’s all about turning your little one’s room into their Happy Place.
Cincy Chic: What’s the inspiration behind the business?
Knueven: The “E” behind Little E Trends is named after my 3-year-old son, Evan. He is the biggest personality – full of life, always laughing, joking around, tons of energy, and always creating something with his big imagination.
The inspiration for Little E Trends first started for when I created a play table for him to use his creative energy on. After that some decor pieces for his room to match his big personality. It inspired me to create an Etsy shop with similar decor pieces that I created for Evan. To this day he inspires me with new ideas when designing, and now he is my biggest motivation.
Cincy Chic: Who’s behind Little E Trends?
Knueven: I am the creator, owner, and designer of Little E Trends. The craftsman behind it is my father – Tom Knueven. I design something and think of an idea and he creates it. We’re a father-daughter team.
Cincy Chic: When did you launch Little E Trends?
Knueven: Little E Trends was launched in August 2014 with our Etsy shop. It has grown so much more than when we were just selling on Etsy. We’ve launched our own website, sell on Amazon and Etsy, and in-stores.
Cincy Chic: What types of items do you sell through Little E Trends?
Knueven: We sell children’s gifts and decor, wall decor, pillows, growth chart rulers, and baby gifts.
Cincy Chic: Where can readers find your storefront?
Knueven: Our brand new location for our brick and mortar store is located in Columbia Tusculum at 4015 Eastern Avenue in Cincinnati.
Cincy Chic: What about price points for the items in your store?
Knueven: Everything in our shop ranges from $15 to $125.
Cincy Chic: What makes Little E Trends unique?
Knueven: Everything in our store is handcrafted and handmade. Each piece is one-of-a-kind from the shop for that reason.
Cincy Chic: Is there anything new on the horizon for Little E Trends?
Knueven: Yes! We are opening up our storefront on July 22 and throwing a grand opening party and open house from 6-9 p.m. on that day to celebrate! We will also be expanding in offering more children’s gifts and decor in-shop when it opens up. We’re planning on multiple events a month in the storefront. I have a big vision for Little E Trends and I’m excited in taking this next step in making it happen!