Chic Spotlight: New Love Decor

Chic Spotlight: New Love Decor

by -

A DIY newbie is improving her skills through a local custom furniture business. Keep reading for more information on her inspiration and where you can find her unique pieces.


Cincy Chic: What is New Love Decor?
Jen Bailey, Owner of New Love Decor: New Love Decor is a way to get the furniture or decor you want in the exact size, color, or storage needs that fit your lifestyle. I make custom furniture to fit into your home, in your style. I also create some decor or furniture pieces that are fun or useful & add them to my site to purchase. This way, I get a creative outlet & you may find something you didn’t know you always needed!

092916spotlight4Cincy Chic: What’s the inspiration behind your business?
Bailey: I love DIY, painting, art, and building. I slowly discovered a lot of the people have great ideas, but just don’t know how to make it happen for them. That is where I come in. I have you send me photos of furniture (or decor) you love (via Pinterest or google) and I will ask specific questions: What size do you need? What color? Do you need more storage? etc. Then I will draw up a plan & get you a quote. We work together to get the custom piece you were imagining, a spin-off of your original idea. I’ve even had some customers send me a simple sketch and we work together to make it come to life.


Cincy Chic: Who can we find behind the scenes at New Love Decor?
Bailey: I am the one and only. I design, build, and ship everything from start to finish – in my workshop… a.k.a. my garage!

Cincy Chic: When did you launch New Love Decor?
Bailey: I launched in November 2015.

Cincy Chic: What types of products do you create for customers?
Bailey: I create handmade home decor, furniture, and art. Most of my decor serves a purpose -whether it be for organizing or storage. I ship the smaller decor items, and offer pickup or delivery on the larger furniture pieces. I would say I’m a mix of Urban Outfitters & Joanna Gaines from Fixer Upper. Some modern, but mostly country/rustic decor.

092916spotlight3Cincy Chic: Can you give us price points for your items?
Bailey: Prices range between $5 and $50 for the decor. I offer affordable custom furniture. Custom furniture ranges anywhere between $150 and $750, depending on size, details, etc.

Cincy Chic:
What makes New Love Decor unique?
Bailey: I love my job. I am genuinely excited to make each and every piece. I find myself extremely lucky to be able to do this, and am proud it is going so well! I think my enthusiasm is one of the reasons I have so many repeat customers.

Cincy Chic: Is there anything new on the horizon for New Love Decor?
Bailey: I have lots of “plans” for New Love, but I am working on building my brand for now and still figuring it all out. I am new to this and it can be overwhelming doing it all by myself. I absolutely love all the new things I am learning about business as I go!

092916spotlight2I am in the process of adding shipping for my furniture, so I can offer it to my customers across the US. If all goes well, I’d love to own a storefront downtown/OTR in the next few years! I’m currently working on adding a blog for DIY newbies (like myself), which will soon be coming to my website. The blog will feature tips and tricks based off my mistakes and experiences along the way.

Cincy Chic: Where can reader go to learn more about New Love Decor?
Bailey: They can visit my website directly at or by visiting my Facebook page to get updates or to learn a little more about New Love Decor.