Chic Spotlight: The Xpoint LLC

Cincinnati-based The Xpoint LLC sells trendy bags, cases and purses for eReaders and tablets

Cincy Chic: What is The Xpoint LLC?
Emile El-Chammas, Owner of The Xpoint LLC: The Xpoint LLC was established to provide high quality cases, purses, handbags and shoulder bags to hold and protect eReaders and tablets.

Cincy Chic: When did you start the business and what was your inspiration?
El-Chammas: I started The Xpoint LLC at the beginning of 2013 as a side/after hours hobby to apply and practice what I studied and love to do. But since the beginning of 2014 I’ve been fully dedicated to the business.

Cincy Chic: What are your goals for The Xpoint LLC?
El-Chammas: My goal since I started The Xpoint LLC has been to build a brand, something I’m continuing to work toward.

Cincy Chic: How has The Xpoint LLC grown since you first got started?
El-Chammas: On the local level, I’ve created awareness either through engagement with different associations or participation in different events. I’m also working on creating awareness nationally through advertising and marketing.

Cincy Chic: How do you hope The Xpoint LLC will continue to grow?
El-Chammas: I want my products to become a consumer choice based on styles, convenience and affordability.

Cincy Chic: What do you love most about running your business?
El-Chammas: I attended graduate school and got a degree in E-marketing and information management in 2003. I’m currently doing what I studied to its fullest extent and being exposed to the latest in my field. In addition, having the opportunity to interact with people gives me the opportunity to measure consumer reaction.

A trendy case offred by The Xpoint LLC.

Cincy Chic: What makes The Xpoint LLC unique?
El-Chammas: At The Xpoint LLC we strive to present what is stylish, convenient and affordable for our customers.

Cincy Chic: Is there anything new on the horizon?
El-Chammas: We’re working on developing and launching a new line of purses for business women to carry and protect their tablets while also maintaining a stylish look.

Cincy Chic: Where can readers go to learn more about The Xpoint LLC?
El-Chammas: Readers can visit our website, like us on Facebook or follow us on Twitter to learn more about The Xpoint LLC.