Christian Moerlein’s Tastings and Tours

Christian Moerlein’s Tastings and Tours

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101011SOCIAL.jpgChristian Moerlein Lagers and Ales is a part of the Queen City’s history. Started during the 19th Century by a German immigrant, Christian Moerlein was the first American brewing company to meet the Reinheitsgebot Bavarian Purity Law of 1516, because it lacked the filler ingredients that other beers had and still have. "There are only four ingredients: water, yeast, hops and barley," says marketing director Josh Baker.

 

Tasting and tour events allow participants to take a closer look at the history of the company, which is tightly intertwined with that of Cincinnati, Baker says. "They’re run by Steve Hampton, who has been doing this for years and is one of the most amazing people," Baker says. "Even if you are not an avid beer drinker or as fanatical about it as we are, the tours are extremely interesting: It’s absolutely amazing to be able to go through these buildings. A lot of the tunnels will connect from building to building under the streets."

 

Besides the tastings and tours, Moerlein is also hosting a few bar nights during the month of October to supplement an event that shocked the company with its amazing attendance. The Hudepohl 14K Brewery Run and Bier Laufen, which was on September 17, played host to about 2,500 participants, and Moerlein had hoped for 1,500 runners, Baker says. Because of this attendance, there weren’t enough prizes for the participants, so the company will be at Arnold’s on October 27 and Neon’s on November 3.

 

As the weather gets colder and the tours come to a halt for the winter, there is another event for which Baker says he’s personally really excited. On October 29 Moerlein will host the ceremonial tapping of its seasonal Christkindl Winter Warmer Ale. "It’s my favorite beer, not only my favorite of ours, but it’s my favorite in general," he says. "It’s a great event to get people excited about the new season and the seasonal brew."

 

Even more so than the specific events, though, Baker says his favorite part of the events that accompany fall and the beginning of winter is the community they foster. "I just did an event with Yelp, and there were about 600 people there," Baker says. "We were able to get out to customers and talk to them. You start seeing these customers more and more, and you develop friendships together. It’s great to see the entire community coming together behind what we’re doing. It makes it all worthwhile."