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Cincinnati’s signature mid-week happy hour, Party in the Park, refreshes with a rebrand targeting young professionals. Read on for all the details that’ll have you wishing it was happy hour.

5:13 is a new concept
5:13 is a new happy hour concept that replaces Party in the Park.

We all know the feeling: It’s a Wednesday afternoon at work and the weekend seems so close, yet so far away. A new summertime weekly get-together is the perfect excuse to get your mid-week hangout on.

Many Cincinnatians are familiar with Party in the Park, the mid-week happy hour put on by the Cincinnati Regional Chamber. According to the Chamber’s Communications Director, Rich Walburg, “[Party in the Park] is enjoying a well-deserved retirement.”

Created in its place is a new take on the same concept, 5:13. “5:13 is a time, a place and an experience,” explains Walburg. Located on the Serpentine Wall every Wednesday appropriately at 5:13 p.m., this newly hatched idea specifically targets Cincinnati’s young professionals.

Walburg explains the planning behind the refresh. “The Chamber has many initiatives for young professionals. We asked [them] what they wanted in a party – and the answer is, they don’t want a party in the middle of the week. They told us they want to hang out with their friends – and visit local bars, afterward.” He continues, “They want Bud Light, but they also want craft beer. They want games, food trucks, signature cocktails, music, seating areas and something uniquely Cincinnati. That’s what 5:13 is.”

Experiences like 5:13 are what brings the Cincinnati community together in unexpected ways. Walburg adds, “It’s a great, authentic environment for everyone to meet and celebrate the growing vibrancy in our region. Also – a cold Bud Light with friends is always a welcome way to end a Wednesday.”

5:13 is sponsored by Bud Light and also features specialty cocktails, food, and music. Each week there is live music supplied by local artists for guests to enjoy. The Serpentine Wall is located downtown at the banks, featuring quintessential views of Cincinnati in the summertime.

5:13 kicked off on May 4 and will run every Wednesday through August 17 from 5-8 p.m. To view the music lineup or learn more about 5:13, visit