8or8. That’s the new theme of this year’s Pantene Beautiful Lengths program. It’s easy – just donate either $8 or 8” of your hair for the event coming up on Monday, August 3. The hair and monetary donations will be used to help create free real-hair wigs for women with cancer.
According to Roth Brauntz, communications manager for the Procter & Gamble brand, there are other new developments this year, too. For example, a non-profit fund has been created in partnership with the Greater Cincinnati Foundation in which 100% of monetary donations are used for wig-making.
Another development this year, according to Brauntz, local Girl Scouts can now earn a Pantene Beautiful Lengths badge. “Girl Scouts of Western Ohio just announced a new partnership with Pantene Beautiful Lengths to educate girls about hair, cancer, and community action,” Brauntz says. “The goal of the Pantene Beautiful Lengths Girl Scout Patch program is to teach girls about healthy hair, inspire them to take action in their community, and show how much a generous and selfless act, such as a hair donation, can mean to a person in need.” You can learn more about the new Badge here.
Today, Beautiful Lengths is a partnership between Pantene® and the American Cancer Society®, the largest nonprofit health organization committed to saving lives from every cancer and improving the quality of life for people facing the disease.
The role of Pantene is to help women grow long, strong, beautiful hair and to provide the funds to turn this hair into free, real-hair wigs for women with cancer. So far, Pantene has donated 34,000 free real-hair wigs to the American Cancer Society’s wig banks, which distribute wigs to cancer patients across the country. To learn more about the wigs available in your area, please call the American Cancer Society’s Wig Bank Line at 1-877-227-1596.
This year’s Pantene Beautiful Lengths 4th Annual Hair Donation Event will take place Monday, August 3rd, from 1-4pm at the Procter & Gamble Tower Gardens, located at 2 Procter & Gamble Plaza, Cincinnati, OH 45202. For the event, you can choose to donate $8 or 8” (use the hashtag #8or8 when posting on social media). After the ceremonial cut, hair donors will be treated to finished cuts and styling by local hair professionals. Fill out this form to apply: https://www.surveymonkey.com/r/PBL_2015
For more information on Pantene Beautiful Lengths, visit: www.Pantene.com/beautifullengths.