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Arlene Aranzamendez

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Not only does she own Hyde Park’s newest women’s fashion boutique but her jewelry designs are now available at major retailers such as Anthropologie and NastyGal. Click for all the couture details.

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Atelier Adorn USA is a boutique in Hyde Park Square owned by Arlene Aranzamendez.

For Arlene Aranzamendez, fashion isn’t just about clothes and accessories. For her, fashion is a passion.

Aranzamendez is the founder and owner of Atelier, a boutique located in Hyde Park Square, that offers jewelry, clothing, accessories, fragrances and gifts. Aranzamendez originally opened her boutique in Madeira in 2014, and recently relocated to Hyde Park Square above Tanya’s Image and Wellness Salon.

Aranzamendez says she’s known for carrying statement jewelry. For example, some of the most popular items at Atelier are from the LUXE GEODES COLLECTION, which includes several geodes, crystal and pearl combinations.

What makes Aranzamendez’s boutique successful, she says, is that she considers the right fit and lifestyle of each customer. She gets to know her clients – whether they want to make a statement, try something new or just want to find something gorgeous and comfy to run around in while doing errands – and takes pride in being knowledgeable with the fit of the products she sells.

“It allows me to give them not only the right style, but also provide the right fit according to their body,” she explains. “It has to look flattering to their body yet comfortable for them to sit, and it ultimately feel right for them. It’s about finding something that feels right when you wear it.”

But what also makes her successful as a boutique owner is that she’s also a fashion designer. Aranzamendez has been designing jewelry for more than a decade, but now formally designs as the brand name “Konstantin.”

“I am proud to always stay ahead of the trends,” Aranzamendez says. “Most recently, I’ve been transitioning from our 2015 Konstantin Tabu Collection to the new 2016 Konstantin Gemma Flux Collection and Konstantin Axiom Collection.”

Arlene Aranzamendez, Owner of Atelier Adorn USA.
Arlene Aranzamendez, Owner of Atelier Adorn USA.

The pieces, which are PETA-friendly, animal prints, colorful artistic pieces, pieces with a man-made and earth-sourced materials, have landed Aranzamendez partnerships with retailers including Anthropologie and NastyGal.

When she’s designing pieces for her collections and choosing items to bring in to her boutique, Aranzamendez says she selects pieces that she knows will make customers feel good and beautiful. “I’ve spent years working as an entrepreneur in various service-based industries, so my favorite aspect (beside the fashion, of course) is the customer service and creating brand identities,” she explains. “I enjoy getting to know my customers and their unique needs and to enhance their personality, almost like creating their own brand.”

Aranzamendez says she especially enjoys preparing customers for special occasions. “I’ve style Atelier shoppers for black-tie fundraisers, CSO/Opera events and art openings,” she says. She most recently styled someone for the Cincinnati Film Commissions’ Carol preview screening at The Esquire Theater. There’s also a possibility that she will style a customer for the SAG Awards in Los Angeles.

Putting her years of industry experience and know-how to work, Aranzamendez helps mentor and inspire other up-and-coming designers. “It’s great to show them that we can succeed in a smaller market like Cincinnati, and that you don’t have to be working in New York or LA to connect with fashion and appreciate the amazing work of designers from around the world,” she says, adding that she’s motivated by the opportunity to help Cincinnati retain fashion designers and entrepreneurs.

Aranzamendez says that in 2016 she would like to focus on wholesale and further developing her Konstantin line. “Styling and designing are two of my favorite aspects of this business, so I intend to really prioritize that in the upcoming year,” she adds.

Atelier Adorn USA is open by appointment only on Monday, from 11 a.m. to 6 p.m. Tuesday through Thursday, 10 a.m. to 5 p.m. on Friday and 10 a.m. to 4 p.m. on Saturday.

Find more information on Atelier by visiting their website or following along on Facebook and Instagram. Aranzamendez says you can stop in to the second floor location on Erie Avenue or email info@adornusa.com to schedule an appointment during store hours.

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Cincinnati's newest boutique is moving from Madeira -- expanding into a larger space on Hyde Park Square -- just in time to celebrate its first year of business.

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Necklace by Ken Samudio, paired with black Konstantin dress (click to enlarge)

It’s been a heck of a year for Arlene Aranzamendez. Just since 2014, she opened a brick-and-mortar boutique, expanded her design business with internationally-known retailers, and is now re-locating the boutique from Madeira into a larger space on Hyde Park Square.

Although, Aranzamendez is no stranger to the fashion and design world. She began her career in 1995, working with Insignia Design Associates for five years and then worked for international design agency, LPK. In 2004, she started her business Aranzamendez Design, which specializes helping small businesses launch their brand.

In 2013, Aranzamendez launched a ADORN USA, a product line featuring high-end jewelry and bags, as well as handcrafted pieces from Aranzamendez’s personal line called “Konstantin” and a select group of designers. Then, in 2014, Atelier boutique was born.

“It was launched via our parent company ADORN USA. ADORN USA sells solely jewelry and handbags online; that being said, we didn’t want to confuse our customers by calling it ADORN USA,” explains Aranzamendez. “Atelier is technically Atelier by ADORN USA and carries much more, including clothing and hostess gifts.”

While she is continuing to do digital work part-time, she can add ‘jewelry and handbag designer’ to her repertoire. “It’s been such an exciting adventure for me to move from full-time marketing agency, website and digital entrepreneurial work to now focusing on building this new and different kind of business,” she explains, adding that she sees Atelier continuing to expand both online and in brick and mortar stores in select regions throughout the country in the next 5-10 years.

What makes Atelier different than other boutiques in Greater Cincinnati? “Atelier is about making a statement,” Aranzamendez says, explaining that she believes accessories should be treated as the “star” of the show. “The boutique is called Atelier, named after an old French term for a workshop or studio, especially of an artist, artisan or designer. It specializes in unique handmade jewelry and accessories such as handbags, clothing and gifts such as Vosges Haut Chocolat, Tokyo Milk and elizabethW.”

Another distinguishing factor from other boutiques in the area is that the clothing she curates for the shop is specifically selected to complement the jewelry line. “The jewelry is created to be more than just an accessory – each piece is designed to be a statement piece,” Aranzamendez says. “I’m also very selective about the materials we use; some pieces in the Konstantin line feature hardware in resin, while others feature eco-raw materials like beads and twine. I love the artisanal quality and I’m passionate about making each a true statement piece.”

Aranzamendez’s eye for style and unique designs are catching the attention of international retailers. In fact, Anthropologie, an international retailer of curated clothing, accessories, gifts and home décor with 185 stores throughout the U.S., Canada and the United Kingdom, currently offers custom pieces by Aranzamendez (online at Anthropologie.com). Additionally, The Autry National Center Museum, a renowned museum dedicated to the American West (located in Los Angeles) also carries the Konstantin line. Most recently, Aranzamendez and her team are in the process of establishing the line for retail distribution online at NastyGal.com. “We want to continue to see a growing online presence in the near future,”Aranzamendez explains.

Atelier By Adorn USA is located at 2716 Erie Avenue, on the 2nd Floor next to Tanya’s Salon. To learn more, visit Atelier’s website and follow along on Facebook!

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