Cincy Chic: What is Bend Active Clothing?
Adam Heller, Co-Founder of Bend Active Clothing: Bend Active Clothing is “inspired” fitfashion apparel. Our mission is to provide our customers with outstanding performance wear with the highest level of comfort, fit and design.
Cincy Chic: What’s the inspiration behind the business?
Heller: At Bend, we talk about being Flexible, Strong and Resilient. These adjectives not only speak to us in the physical sense, but they are important for us mentally as well. Our mantra is “Bend, Don’t Break.”
Heller: Bend was founded in Columbus – the home and starting point for several major apparel brands. I, along with my wife, founded Bend Active Clothing and are passionate about sharing a positive message of living a happy, healthy lifestyle.
Cincy Chic: What types of apparel do you offer?
Heller: We categorize our apparel as “Fitness Meets Fashion” or FitFashion. This means Bend Active Clothing offerings have the performance capability and the style to be worn casually and for your workout, training session or fitness class. We also offer a line of bamboo fabric items that are very soft with performance qualities such as stretch, moisture wicking and anti-odor. At Bend, you’ll find leggings, capris, tanks, tees and other items and accessories to meet all fitness disciplines.
Heller: We have some exclusive signature product lines coming out with designer Laura Hawk and Dancing With the Stars Champion Witney Carson.
Cincy Chic: Where can readers go to learn more or purchase Bend Active Clothing?
Heller: Readers can learn more about Bend on our website, Facebook, or Instagram. We have two stores, one at the Mall at Fairfield Commons in Beavercreek and another at The Shoppes on Lane Avenue in Columbus.