Designer consignment shops are popular in the retail world, so why not create the concept for brides-to-be? That’s the question Lindsay Fork asked herself, and the answer made her the owner of LUXEredux Bridal Boutique.
The LUXEredux story began in 2010. As its sister store La Jeune Mariee Bridal Boutique grew bigger and more mature, the space grew smaller due to an overwhelming amount of dresses. The owner, Fork, attempted a semi-annual sample sale only to be disappointed by the turnout. Sample sales, however, always drew a crowd.
That’s when Fork was inspired to create a store that was a constant sample sale, opening the first LUXEredux Bridal Boutique in Columbus selling samples or dresses that had been gently used. She then upped the ante by launching an e-commerce as well. The results proved to be so powerful that she was prompted to open a second LUXEredux Bridal Boutique location in June 2015 in the Reading Bridal District.
While competition can be fierce, especially in the Bridal District, Fork says their concept separates them from the pack. “The entire concept of LUXERedux when I started it was that brides should not have to compromise on experience simply because they are buying a sample,” says Fork.
Right now, they are focused on getting more attention to their store, concept and convenient e-commerce options. In fact, their site allows brides to purchase without ever stepping foot in the store. The bride simply selects her three top gowns, and for a $50 fee, they are sent to her where she can try them on in the comfort of her home.
Which trends are flying off the bridal shelves right now? Fork says it’s all about the sleeves! She calls them “demure, gorgeous, and stylish.” In fact, she says designers are pairing them with sexy low backs and yards of lace capturing three trends in one dress. As far as the bridal party she says the best trend is capturing exactly what the bride wants for the day. “I have seen way too many sad scenarios where you can just tell she is all about making mom happy or sister(s) happy and it boggles my mind,” Fork says. For winter brides she advises you stay warm! – but fashionably so. If sleeves are what you want, go for it, but your Big Day is less about external heat and more about that inner, fiery glow.
LUXEredux is located at 203 W Benson Street in The Reading Bridal District. To learn more, visit http://www.luxereduxbridal.com.