Cluttered makeup drawers and vanities: it’s a common scenario for many women. That’s why Nancy Dawson, owner of BRIDEface Cincinnati, is on a mission to simplify beauty. “Women really want to look like the best version of themselves,” she says, and she wants to help them get there.
So, mark your calendar for March 18 as Dawson hosts the “Just for Fun: Makeup Palette” event at The Creative Hookup in Montgomery. Guests will get a personalized beauty consultation to discover the styles and shades that best suit them. From there, they can customize their own palette to ensure that they always have the colors they need – and get ride of the ones they don’t.
“When I teach makeup classes, I always ask the clients to bring in their makeup bags. Time and time again, I see pre-made palettes that are only being utilized about 15%. I see clutter,” Dawson says. “The palettes we sell enable clients to curate the shades they actually use into one sleek collection, and get rid of all that extra stuff. It’s so much better when you have the ability to fully customize your palette.” Ladies who don’t so much need a full vanity makeover but who instead want a few fresh spring looks will also have the option of purchasing individual shadows.
This simplified approach to beauty has long-inspired Dawson’s career in cosmetics. She explains, “I am more about enhancing a woman’s natural beauty and bringing out her very best, than transforming them into another person or giving them an overly artificial look.”
Dawson is the owner of on-the-go bridal beauty company, BRIDEface, which is in its 11th year of serving Cincinnati brides. “The honor of being chosen by someone on the most photographed day of her life and making her feel like a celebrity for the day is priceless.”
But the beauty love isn’t just for brides. She also created her own line of beauty products called FACEing. Dawson and her team love to help anyone find the best version of themselves with her one-on-one and group makeup classes.
Dawson is looking forward to sharing fresh makeup trends for spring at the Just for Fun event. One of her favorite tricks? “Color on the lips! Our FACEing collection features bright pops on the lips and defined nudes on the eyes. So modern and very flattering!”