Former fashion designer Amy Kirchen did a 360 in her fabulous heels to focus on her family last year. Now, she’s taking on a new challenge – a food blog – that she can do right from the comfort of her kitchen.
The Guiding Spoon is a food blog, created by Kirchen, to encourage others and inspire them to cook and bake. “I owned a boutique and custom clothing line for around five years in Cincinnati, and closed my business last year to focus on my small children,” she explains.
With the extra time she was spending at home being momma to her two little girls, Kirchen found that she was struggling to plan meals and felt a little intimidated by the kitchen. While searching for the encouragement she needed to get in there and cook, she also found inspiration.
Kirchen says she was inspired to launch The Guiding Spoon in order to help others who need kitchen guidance with a little encouragement. She wanted to be able to help them find the confidence to cook delicious meals without being intimidated.
“I started The Guiding Spoon to inspire others to get their hands dirty in the kitchen (besides cleaning!),” she says. “The kitchen is for cooking and I believe it should be all frills and no fuss.”
To help with the stress that can sometimes accompany a new hobby, she says that she likes to throw in dashes of humor and relatable life happenings.
She’s now got a year under her belt of creating fun recipes, learning to love her kitchen, and starting to see the art of cooking and baking as something similar to the art she practiced before closing her boutique’s doors.
To help give readers confidence in preparing the recipes she offers online, Kirchen photographs step-by-step instructions to stop you from asking yourself, “Is it supposed to look like this?”
While she has been home for a year, Kirchen says she only just recently decided to launch her blog. However, despite its new release in August 2016, The Guiding Spoon has already enjoyed some celebrity limelight, as she was recently featured in a BuzzFeed article.
When describing the experience of being featured on BuzzFeed, Kirchen says it was insane. “I think there were like 40,000 readers in a few hours!” she says. “My site viewers and followers exploded. It was amazing exposure!”
Of the many recipes Kirchen has featured on her blog, she says that her husband’s grandmother’s Apfel Kuchen (apple cake) is her favorite. A recipe that’s well over 100 years old, you can check out the recipe here.
A lot is on the horizon for Kirchen and her family, as they’ll soon be adopting a little girl from Armenia. She says that in addition to their new family member, she plans to continue “creating recipes that her followers will love” and building on the content she’s already published for readers.