Swoon is a new intimates boutique in OTR that began with the idea that simple, high-quality underwear and basics should be available all in one place. “Swoon exists to offer Cincinnati a way to express its sensuality,” says Swoon Owner Melissa Lieb. “We want every woman to feel empowered and beautiful.”
Helping people find pieces that fit their bodies, reflect their personalities and give them confidence is a rewarding aspect of owning Swoon. “There are times when a customer may enter with the assumption that our size offering doesn’t include them but with a little encouragement and selective suggestions they find something complementary,” says Lieb.
In relation to other intimates shops, Swoon focuses on soft styles of undergarments which means no underwires, no whale bone, and no cup sizes. According to Lieb, “The shift towards soft bras is, in our eyes, a beneficial one. Complimenting, rather than contorting, our breast shape is a shift towards self-acceptance and re-defining beauty standards that’s long overdue.”
The boutique also strives to provide brands that are exclusively represented in the Midwest at Swoon so there is no overlap of products with other local competitors. The labels chosen to be featured in the boutique take a thoughtful and progressive approach to design and construction: production is smaller-scale and sustainable, and each piece is made to be worn season after season making them good for your body and the planet!
Swoon seeks out independent, female owned brands with an eye for playful modern style. Pansy’s line of organic, domestic cotton pieces offers three simple silhouettes: a bralette, a bikini and a high-waisted panty, all of which are effortlessly sexy and come in a rich range of timeless colors. Baserange offers a more sleek variety of basics made from organic bamboo jersey. Soft as knit silk, bamboo jersey has a wider range of benefits from being anti-microbial to being naturally deodorizing. Both brands are best-sellers and organic which is beneficial to our absorbent bodies – the fewer chemicals used in the production of the undergarments the better! Lieb’s preferred line is Marika Vera: with a nod to S&M styling, once you slip into one of the strappy sets she says you instantly feel like a boss.
To complement the array of intimates, Swoon also offers a selection of vintage silk kimonos. If you’ve never worn a kimono, we suggest you give it a try. “In the bedroom or on the street as outerwear, the winged sleeves of kimonos make you feel like an angel floating through a dream,” says Lieb. In addition, plant based body care, soaps and candles round out Swoon’s offerings to assist you in creating a thoroughly sensual bedroom experience.
Choosing OTR as the location for Swoon was a “no-brainer” says Lieb. Joining with a community of small businesses and like-minded individuals who are working collectively to revitalize the city and create a shopping district has fit seamlessly with the mission of the boutique. “We are planning a few charity events including a bra drive for the Free The Girls Foundation and hope to donate a portion of holiday sales to organizations supporting women and minorities,” says Lieb.