Shannan Boyer finds her inspiration in the people around her. “Not just at work, but at home, in the community and at my children’s school. I’ve always found inspiration in the acts of others – stories of individuals who give their time to make our community better,” says Boyer, who is a mother of two boys and also the founder of Scooter Media as well as the blog Family Friendly Cincinnati.
Boyer has worked in the communication world for more than 16 years and founded Scooter Media, based in Covington, in 2012. The communications agency provides public relations and social media services in order to help its clients connect with their audiences in meaningful ways while identifying and developing programs that help them achieve their individual goals.
“We are a focused group of passionate communicators that work hard but have fun in the process,” explains Boyer. “On any given day you might find us at a TV station with a client, planning an events, orchestrating a brainstorming session, working with reporters or even playing in a community badminton tournament.”
Outside of the office, Boyer says she and her employees participate as an agency in a number of charitable activities throughout the year and support groups including the Emergency Shelter of Northern Kentucky, YMCA Camp Ernst and Keep Covington Beautiful.
Aside from the fun that Boyer has with her team at Scooter Media, she’s there to work hard representing a variety of businesses from startup to regional mid-sized organizations to companies that have a national presence. Some of the clients they’ve worked with in the last year include The Carnegie, Fidelity Investments, Tom + Chee, Skyward, Floor & Decor, Cucinova Urban Italian, People Working Cooperatively and Vorys.
“The clients we are most excited about are those that inspire us in some form – from their work in the community to their passion for business to the impact their organization has on its target audience,” she says.
One of the most common question Boyer encounters when she talks to others about her agency. Where did she come up with the name “Scooter Media”? Boyer says it was her husband who came up with it while he was at the Cannes Lions International Festival in Cannes, France.
“While he was there he noticed how many people were using scooters to get around,” she explains. “In addition to how fun they were to ride, one of his big takeaways was how effective and efficient they were. When we started talking about the type of business I wanted to build, it occurred to me that I could bring the same principles of effectiveness and efficiency to our clients – but through print, radio, television and digital vehicles.”
Boyer not only runs her agency, she’s also the founder of the blog Family Friendly Cincinnati. She founded it in 2009 with the goal of helping parents discover and rediscover all of the things that make Greater Cincinnati the place it is to raise a family. With a total of eight contributors, the blog covers everything from things to do and places to eat to small local businesses and nonprofits that inspire them.
When asked what she hopes people will take away from hearing her story, Boyer says that she wants others to realize that they can incorporate their passions into what they do for a living.
“When Scooter Media started in 2012, it was a one-person business operating out of a 220-square-foot office space,” says Boyer. “In just 3.5 years we’ve grown to five employees and now reside in a large storefront space in the Mother of God neighborhood in Covington.”
“It’s been a lot of hard work, a lot of long days and working on weekends, but I wouldn’t change a thing because I am doing what I love every day, collaborating with amazing clients and doing it alongside a group of talented people who are just as passionate about the work as I am.”
Boyer says she’s excited about the surprises that 2016 will bring as her mind is always churning up new ideas, but she plans to maintain much of her focus on Scooter Media to ensure that her clients are given the best possible service. “We’re growing and I have a feeling that 2016 will see the addition of new team members, new clients and potentially the need to move into a bigger office space – still in Covington, of course,” she laughs.