The only online publication for women in Greater Cincinnati
Tags Posts tagged with "fancy’d (in her shoes) footwear"

fancy’d (in her shoes) footwear

by -

Learn more about the fashionista friends and owners of Fancy’d Footwear, Darielle and Amery, who teamed up as the pair behind a new local footwear-focused business.

Fancy’d (In Her Shoes) Footwear is a new, online women’s shoe boutique in Cincinnati.

Marilyn Monroe said ”Give a girl the right shoes, and she can conquer the world” and that’s the inspiration behind Fancy’d Footwear, a new footwear-focused business based in Cincinnati.

Fancy’d (In Her Shoes) Footwear, a new women’s shoe boutique, based in Cincinnati and retailing online, offers a selection that ranges from everyday to elegant in the style of stilettos to boots based on seasonal demand. Friends, Amery Williams and Darielle Daniels, created the concept as a way in which to bring quality, chic and affordable shoes to their friends in fashion.

As owners Williams and Daniels both share the same passion for fashion and shoes. “We are obsessed with shoes,” says Daniels. “We wanted to share our passions with those who LOVE shoes and fashion as well. We enjoy seeing our customers smile when we can make their visions come to reality.”

“We understand that women love their shoes so it’s rewarding to see that our passions have transformed into our own business,” Daniels continues. “At Fancy’d, we aim to ensure that the customer feels at home in their closet while looking for the right shoe for the day or night’s events,” says Daniels.

Set up as an online boutique, Fancy’d has the vision in mind of customer service. “As the customer comes to visit the storefront or website, Fancy’d will cater to the customer’s needs and wants based on their vision of the ideal shoe, while providing fashion forward tips to enhance an outfit,” says Daniels. “Fancy’d Consultation can also assist clientele with making their visions and dreams come to reality.”

Aside from affordable pricing, Daniels expresses that their ability to still maintain high quality shoes is what truly sets Fancy’d Footwear apart from other retail shoe stores. “We also offer sales promotions on a monthly basis as well as our Fancy’d styling consultation,” she says.

Since launching on December 1, Fancy’d has already reached huge milestones – partnering with major footwear designers like Chinese Laundry, Steve Madden and Schulz – but they certainly have many more to come.

When looking to the future, Fancy’d has many visions and dreams for growth. “Our five year plan is to open a local storefront as well as design our own footwear line,” says Daniels. “Fancy’d will continue with our mission to offer our customers quality, name brand shoes in an assortment of sizes and styles to accommodate the chic everyday heel lover.”

To learn more about Fancy’d Footwear, visit With questions, contact the team directly at For updates on the latest fashion trends, upcoming Fancy’d promotions or shout-outs, subscribe to be on the “Be Fancy’d” list.