With education and training in fine arts, digital media and graphic design, co-owners Kincy and Joney Fields and Isaac Curd are merging street fashion and fine art with their boutique MADD CASA that takes eco-friendly works of art from canvas to fabric.
MADD CASA, the first installment of three planned boutique chains located in the Art District of Downtown Cincinnati, initially opened its doors June 2015. While they received a positive and warm response from the community, a remodeling of the space was necessary to continue growth. The shop was temporarily closed and they hosted a grand re-opening Oct. 30, 2015.
Since their grand re-opening, the environmental enthusiast owners have relayed an eco-friendly approach to their art-driven fashion boutique. “We bleed green,” jokes Visual Creative Artistic Designer of MADD CASA, Joney Fields.
But on a more serious note, Joney says, “We’re taking sustainability to another peak. Nearly 80 percent environmentally green and we plan to add several unprecedented aspects to MADD CASA that will positively impact the city. We’re also focused on artistic enrichment and connecting with locals to strengthen the art and design network.”
The co-owners of MADD CASA are striving to make their brand represent both the artistic and eco-movement in Cincinnati. “MADD CASA has partnered with a variety of brands worldwide to bring various styles of Eco-conscious wear, Designer wear, accessories and canvas artwork,” Joney explains. They sell apparel, accessories, art, with their t-shirts being their biggest seller.
Joney says they’re also inspired to create their boutique as an outlet to recognize the artistic talent here in the Tri-State. In fact, Joney has advice for young creatives who aspire to have their own business. “Enroll in start-up courses to become familiarized with the ins and outs of the industry,” he suggests. “Connect with fellow entrepreneurs who can act as a mentor and guide. Maintain self-motivation while connecting with the community and building strong business relationships.”
To learn more about MADD CASA, “like” them on Facebook, or follow them on Instagram at @maddcasa_gallery. You can also check out their website. For those who want to check out the store in person, visit 1333 Walnut Street in downtown Cincinnati.