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fashion truck

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A local fashionista is bringing the concept of a mobile boutique — with her own fabulous twist — to the Tri-State. Click to see where this trendy truck will be next!

Joey Eric Fashion Truck brings mobile fashion to the Cincinnati area.
Joey Eric Fashion Truck brings mobile fashion to the Cincinnati area.

Cincy Chic: Tell us more about Joey Eric Fashion Truck!
Jalonda Hill, Owner of Joey Eric Fashion Truck: Joey Eric Fashion Truck is an urban chic boutique on wheels! We offer a timeless variety of clothing, jewelry, and accessories.

Cincy Chic: What’s the inspiration behind your Fashion Truck?
Hill: We met a couple in Tennessee about 3.5 years ago and they had a mobile boutique. We instantly knew we had to make it happen and go mobile! It was the absolutely coolest idea!

Cincy Chic: Who’s behind the Fashion Truck?
Hill: It’s myself and my husband, Joey. We are Cincinnati and Columbus natives.

Cincy Chic: When did you open the Joey Eric Fashion Truck?
Hill: We launched the Fashion Truck in November 2014.

Cincy Chic: What types of products do you sell on the truck?
Hill: We sell a variety of clothing including tunics, dresses, custom vintage Levi’s shorts, handmade vintage leather bracelets, leggings, pre-loved handbags, jewelry, and accessories.

Fashions available from Joey Eric Fashion Truck.
Fashions available from Joey Eric Fashion Truck.

Cincy Chic: How about price points for the items on the Fashion Truck?
Hill: You can purchase two pairs of earrings for $15, clothing ranges from $18 to $59, and accessories range from $10 to $59.

Cincy Chic: What makes Joey Eric Fashion Truck unique?
Hill: What makes us unique is that we offer a variety of timeless merchandise that women can wear to work for years to come. When shopping with us, we give you the ultimate shopping experience from the time you walk into the truck until the moment you leave. It’s not just shopping – it’s an experience! Our boutique prides itself on customer relationships and catering to each customer’s needs. We also offer a personal shopping experience. For those ladies that need additional help when it comes to figuring out what to buy, what not to buy, and how to put it all together – we’re here. This service helps our customers to build a timeless wardrobe!

Cincy Chic: Can readers book the Joey Eric Fashion Truck for their own events?
Hill: Yes! The truck can be booked for all types of occasions including: ladies night out, birthday parties, sip and shops, bachelorette parties, corporate events, fundraisers, private home parties, and much more. Oh, and the best part is, it’s totally free! You can book a party by calling or texting 937-313-9843.

Cincy Chic: Where can we find Joey Eric Fashion Truck’s schedule?
Hill: Our schedule is posted on our website at www.joeyeric.com. You’ll want to click on “Find the Truck” for a listing of upcoming pop-up shop locations.

Cincy Chic: Is there anything new on the horizon for the Joey Eric Fashion Truck?
Hill: Yes! We are working on some very exciting things for 2017. Fashion your seatbelt and stay tuned for the announcement!

Cincy Chic: Where can readers go to learn more?
Hill: Visit our website at www.joeyeric.com. There you can join our mailing list to learn more about updates, new arrivals, sales, and much more. We’re also on Facebook and Instagram!

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Learn about the mother-daughter team behind a new mobile boutique that’s revving up the local fashion scene.

Trouvaille
Trouvaille Traveling Fashion Boutique prides itself on carrying items you won’t find anywhere else.

A Kentucky-based mother-daughter duo has turned a fashion dream into reality. “I thought a mobile boutique business would be refreshing and loved the idea of bringing something similar here to the Northern Kentucky/Cincinnati area,” says Christine Bezold, co-owner of Trouvaille Traveling Fashion Boutique. “I’ve always had big dreams of owning a boutique business and with the rising cost of opening a brick and mortar store, a mobile boutique just made good sense.”

Bezold says the concept of their mobile boutique is that it’s full of treasures you can’t find anywhere else.

“Trouvaille is a French word meaning lucky find,” she adds. “Our business itself is also somewhat based on the idea of being ‘a lucky find.'”

The mother-daughter duo behind Trouvaille Traveling Fashion Boutique.
The mother-daughter duo behind Trouvaille Traveling Fashion Boutique.

Trouvaille specializes in clothing and accessories made right here in the United States. It is so important to Trouvaille to buy clothing they feel good about, and have elements of style you can’t find anywhere else.

“We feel there is an overall movement in shopping small and shopping local; from buying groceries at the farmer’s market, purchasing handcrafted items etc. our mobile boutique goes right along with that,” Bezold says.

The style of the boutique merchandise is a generous mix of bohemian and contemporary styles, with emphasis on bright colors and fun patterns. With new arrivals coming in weekly, Trouvaille wants shopping to be fun for everyone, and carries sizes small to 3XL.

Bezold has an extensive past in retail, and draws upon her knowledge of textiles, body types and reading all about upcoming fashion trends when purchasing for the truck. “Our mix of style, colors, and patterns are what sets us apart,” Bezold says. “The prices are affordable, and that goes along with our goal of fashion should be fun. If you like something we want you to feel you’re not breaking the bank to purchase it.”

And because Bezold and her co-owner mother go on buying trips together, selecting things they both like, their merchandise spans a great age range as well. ”When I originally told my mom about the idea, I was thinking of the truck as something I would do on my own,” Bezold says. “However, she loved the idea so much that we quickly decided this would be something great to do together.”

Trouvaille will be out every weekend with private and public bookings through November. Larger events where you can find the truck this summer include: May 15 at Ludlow Bromley Yacht Club; June 24 for Red, Pink, and Blue; July 22 at Cincinnati Fashion Night; July 30 at O.F.F. Market; and November 5 for Cincy Chic’s Seasonably Chic Showcase.

If you’re looking to book a special event, Trouvaille will come to you free of charge. The truck is available for events including bridal showers, girl’s nights, fundraisers, personalized one-on-one shopping, birthdays, and lunch hours.

The truck sends out weekly “Follow the Truck” updates to keep up on where the truck will be parked. Like them on Facebook, or call (859) 991-5526 for more information.

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