In the city that housed the first Major League Baseball team, it’s no wonder why an American-made company selling customizable baseball goods is expanding beyond their wildest dreams.
Formerly known as Baseball Lacelets, Alexis and Hannah Rosenbaum have rebranded their baseball-themed commerce site as Game Day Feels, reflecting more on the baseball experience and their new product assortment. This sister duo has spent years perfecting their business idea, refining the creation process and selling like crazy.
“Baseball Lacelets brought us to this point, and it’s been an incredible journey so far; however, as our customer reach and demand continued to grow, we realized that working under the name ‘Baseball Lacelets’ restricted us to one product,” Alexis Rosenbaum says. “Game Day Feels encompasses all that we have and will stand for, all while allowing us to expand our product line: wearing a piece of the game that evokes feelings from a memory, a quote, a favorite place, and so forth.”
The items sold at Game Day Feels range from their ever-popular leather wrap bracelets, to necklaces and key fobs. You can snag one of their most popular coordinates wraps detailing the location of Great American Ball Park, or you can customize your own bracelet with their inspiration page or use your own words of wisdom.
“What sparked the baseball theme was our direct connection to the game and the desire to use the market we were already a part of,” Rosenbaum says. “Baseball is a huge part of both of our lives due to the careers of our significant others; we love the ballpark and the array of feelings you can experience watching a game.”
Their products are gender inclusive and are crafted from American-raised rawhides cut specifically for baseball glove lace. With every color of the rainbow available for leather choice and every character under the sun available for print there is no limit to the scope of baseball love you can buy and share.
On the arms and around the necks of athletes and fans alike, these goodies are perfect for a Father’s Day gift; you can customize a wrap for your dad and wear it together to a Reds’ game to soak up all of the game day feels.
“Game Day Feels is at the City Flea once a month. We sell pre-made Lacelets and Keychains at $5 off,” Rosenbaum says. “For those who want to place custom orders that day, we offer $5 off plus free shipping. We also have a monthly studio sale where we have a huge bin of clearance stock for $10 and under. We don’t make anything on the spot, but customers can place custom orders, as well as interact with us in person and see where each product is made.”
“Game Day Feels is everything to us,” Rosenbaum says. “What started out as a hobby quickly turned into a passion-filled, thriving business that provides jobs for ourselves, our third sister, our high school cousin, and now two more Cincinnati women. It has given us a creative space where we can get down to some music, make awesome products, and work with an incredible team of women.”