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home design

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From working in the marketing world, a local blogger brings knowledge of consumer communication to all aspects of her life - even her home renovations.

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Emily May is the editor of Go Haus Go, shares DIY projects for the home.

From working in the marketing world to blogging in her free time, Emily May, editor of Go Haus Go, is all about sharing a brand’s story.

During the day, May works as a Senior Strategist at Seed Strategy in Crestview Hills, KY. “It’s a product innovation company,” she explains. “We help businesses come up with what their next product is going to be.”

The experience May has in the marketing industry has carried over to her personal blog, “Go Haus Go.” It’s a place, May says, where she’s “communicating with consumers in the most relevant way possible.” The consumers in the blogging world are people reading her blog, and in the marketing world, it means people who are buying the product. “I know the content that I’m writing and the product that I’m putting on shelves,” May says.

The biggest relationship between the marketing industry and blogging is brand, May says. That’s why she works with a variety of brands for her blog for things such as partnerships, sponsorships, product reviews, and even just helping people find a solution about a product. “It’s working with brand, finding out their needs and figuring out a cool way to talk about them,” she says.

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The blog primarily focuses on do-it-yourself projects for your home. The latest project posted was a renovation of her front porch. She decided to make the outside of her home fall themed by adding pumpkins, planters, a striped floor, a striped ottoman, etc. “It really focuses on using the DIY projects to decorate on a budget,” May says. Also, she talks about her family and “Cincinnati Finds.” This discusses new and secret places where people can get great deals on furniture and home decor.

“I am more of a blogger who finds things at the thrift store, at a garage sale, or even from Target or Home Goods,” she explains, “one of the cheaper stores.” May loves to take ready-made pieces and customize them to her style and taste.

May has been posting on “Go Haus Go” for six years now, and turned her blog into a paying business in 2014. It started out small, but then May started to get the attention of brands. “It slowly evolved into becoming one of the biggest transitions for my business,” she says. The most memorable moment that May remembers from the blog is when Better Homes and Gardens went to her home and took pictures for the magazine. There were multiple photo shoots where stylists, photographers and props were brought in. “Seeing your home and work in the magazine was fun,” she says.

With blogging, there are certain guidelines that May has before she posts a blog. She tries to post multiple, professional photos. She enjoys the process of taking photos and uploading them to the server. May’s favorite part of blogging is doing the projects and get getting sharp, clear photos. “It always keeps me busy in that way,” she says.

For those who are interested in becoming do-it-yourself bloggers themselves, May has advice for you. To become a pro, the most important thing is to just get started, she says. “A lot of times you just set up your page and you start writing, that’s easy,” she adds, stressing the importance of never giving up. “The hard part is perseverance. It’ll likely be two years before anyone really starts to notice what you’re doing.”

To learn more, visit http://gohausgo.com.

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    Learn about two local sisters who were inspired to live a little and start a business together following a scary diagnosis. Read on as we chat with the Salvage Sisters for our annual “home” issue to see how they’re following their passions to create beautiful, handmade products for homes across the Tri-State.

    Sisters Christie Wallace and Amy Carr launched Salvage Sisters following Carr's diagnosis with cancer.
    Sisters Christie Wallace and Amy Carr launched Salvage Sisters following Carr’s diagnosis with cancer.

    “Life is short and fleeting, so you can’t waste a minute,” says Amy Carr, co-founder of Salvage Sisters Restoration and Interior Design. Carr, who runs the business with her sister, had encountered an uphill battle when her twin sister Christie Wallace asked if she wanted to start a business.

    “Salvage Sisters Restoration and Interior Design, LLC came about around January 2015, and I had been receiving chemotherapy treatments for stage 4 non-Hodgkin’s lymphoma,” explains Carr. “My sister Christie texted me and asked as to whether I would be interested in starting a business. I immediately said yes and then asked ‘doing what?’”

    Carr and Wallace refurbish old furniture and help clients create a space in their home that they'll love.
    Carr and Wallace refurbish old furniture.

    Before they made the transition into running their own business, Carr was an attorney by trade and had spent the previous 10 years in practice. Meanwhile, Wallace was a mother of two and a pharmaceutical sales representative who had previously owned a clothing store in Clifton.

    Carr was diagnosed with cancer 4 weeks after she gave birth to her 4th son. “The cancer had started in a lymph node and had spread throughout my lymphatic system and into my bone marrow and then into my spine,” she explains. “I was devastated to say the least, but once a plan was in place and with the help of Christie and my entire family, I was very confident that I would get into remission – and I did.”

    With a diagnosis like cancer, Carr says that her whole family’s perspective changed. “We all realized we got the wake up call we needed,” she says. “We all needed to slow down, watch our kids grow, and do something we loved.”

    After Wallace’s text, Carr says that they sat down to develop the fine details regarding the business. “We would buy old furniture and make it new again, give it new life,” says Carr.

    The Salvage Sisters can also help you create a space that you'll love.
    The Salvage Sisters can also help you create a space that you’ll love.

    The twins were familiar with tools, having grown up with parents who renovated and fixed properties. However, their business model quickly changed in a year and went from simply redesigning old furniture to actually going into clients’ homes and designing spaces in addition to building and repurposing furniture.

    Carr says she and her sister work well together because they have such different ways of thinking. “Even though we are identical twins, she is much more creative than I am and I’m more of a practical thinker,” says Carr.

    Their styles also set the two of them apart. Wallace likes vintage, eclectic style while Carr leans toward modern design and straight lines. “What is nice about being sisters is that you can speak your mind, even have a little fight, and then you’re fine,” says Carr. “It works well.”

    Wallace in one of the piece they created for a client.
    Wallace in one of the piece they created for a client.

    When asked about what their favorite part of running a business is, Carr says it’s the work itself. “I love to do the constructing,” says Carr. “Christie also likes constructing but does most of our consults.”

    Aside from the enjoying the time they get to spend together and do what they really love, they also want to inspire others to take that leap of faith.

    “We want people to know that we took a leap of faith to do something we loved and it shouldn’t take a devastating blow to make others do the same,” says Carr.

    All of the products used by the Salvage Sisters are neutral and non-toxic. “Having had cancer, we are so adamant on steering clear of chemicals,” says Carr. “So we are reaching out to see if it is feasible to start making and selling our stain to the public so that families can start living better and without all those harmful chemicals.”

    Learn more about the Salvage Sisters at http://salvagesistersdesign.com/ or on Facebook<https://www.facebook.com/salvagesistersdesign/>, where you can see posts from their current work and projects!

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