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how did he know app

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A local couple launched an app that gives your partner daily tips to help him anticipate and meet your needs. Keep reading for more!


How Did He Know is an app that delivers customized tips to help men meet their partner’s needs.

“I’m not a mind reader.” You’ve heard it from your other half before, ladies. But just imagine if he actually could anticipate your needs without you saying a word. No more dropping subtle hints. No more wishing he (but being disappointed when he doesn’t) just knew what you needed and wanted.

Sounds like a dream come true, right? Well, there’s an app for that. “How Did He Know,” developed by Cincinnati-based husband-and-wife team Derek and Jessica Tye, they deliver daily, customized tips to help men meet their partner’s needs, understand her monthly physical and emotional changes, become better husbands, and partners and enjoy the rewards of happy, fulfilling relationships. Using a proprietary algorithm and data you supply about your partner and relationship, How Did He Know can anticipate your wife’s needs before she knows what she needs and help you ‘wow’ her each day.

How Did He Know is looking for beta testers in the Apple Store and for Android devices.

“Men need the app because it takes the guesswork out of the relationship,” says Derek. “With the daily tips delivered to his phone he can read a two minute tip and be on his way.” The tips are cultivated with help from relationship experts, a functional medicine doctor, a natural family planning expert, and a wife of 20 years and are based on both science and research. “At least it’s better than just winging it,” Derek laughs.

One important facet of How Did He Know is to help husbands understand their wives’ menstrual cycles and the various hormonal changes that happen throughout all phases of the cycle. “Dealing with the situation for men is usually an exercise in avoidance,” Derek explains. The app changes that, Derek adds, by giving men customized, daily advice to help their partner through difficult days and better enjoy their creative and energetic days.

How Did He Know was founded by a team of top-tier app developers, designers, business leaders, and programmers with a passion for successful, fulfilling relationships who “saw a need in the world for men to be more engaged in marriage and relationships” and decided an app was one small way to contribute.

Husband and wife team Derek and Jessica Tye.

Derek is the president of an award-winning real estate company in Cincinnati. His wife of 20 years, Jessica, who is his real estate business partner and co-founder of the app, brings inspiration for the app’s approach to women and relationships. They teamed up with Blake Galloway and app designer Jefferson Schuler, who have over 20 years of IT experience and excel in “building relationships through technology” according to Derek.

How Did He Know has already been downloaded and used by people in 55 countries, and it’s just getting started. “Our goal is to serve others,” Derek says. “Through this app, we can get one step closer to caring more about each other.” How Did He Know also offers a blog and is working with a nonprofit to supply tips to give parents daily tips to be the best parents they can be. They are currently working on the Android version of How Did He Know, and has created a new app called Datecrawler, which helps couples discover new and exciting date nights.

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