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joey eric fashion truck

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A local fashionista is bringing the concept of a mobile boutique — with her own fabulous twist — to the Tri-State. Click to see where this trendy truck will be next!

Joey Eric Fashion Truck brings mobile fashion to the Cincinnati area.
Joey Eric Fashion Truck brings mobile fashion to the Cincinnati area.

Cincy Chic: Tell us more about Joey Eric Fashion Truck!
Jalonda Hill, Owner of Joey Eric Fashion Truck: Joey Eric Fashion Truck is an urban chic boutique on wheels! We offer a timeless variety of clothing, jewelry, and accessories.

Cincy Chic: What’s the inspiration behind your Fashion Truck?
Hill: We met a couple in Tennessee about 3.5 years ago and they had a mobile boutique. We instantly knew we had to make it happen and go mobile! It was the absolutely coolest idea!

Cincy Chic: Who’s behind the Fashion Truck?
Hill: It’s myself and my husband, Joey. We are Cincinnati and Columbus natives.

Cincy Chic: When did you open the Joey Eric Fashion Truck?
Hill: We launched the Fashion Truck in November 2014.

Cincy Chic: What types of products do you sell on the truck?
Hill: We sell a variety of clothing including tunics, dresses, custom vintage Levi’s shorts, handmade vintage leather bracelets, leggings, pre-loved handbags, jewelry, and accessories.

Fashions available from Joey Eric Fashion Truck.
Fashions available from Joey Eric Fashion Truck.

Cincy Chic: How about price points for the items on the Fashion Truck?
Hill: You can purchase two pairs of earrings for $15, clothing ranges from $18 to $59, and accessories range from $10 to $59.

Cincy Chic: What makes Joey Eric Fashion Truck unique?
Hill: What makes us unique is that we offer a variety of timeless merchandise that women can wear to work for years to come. When shopping with us, we give you the ultimate shopping experience from the time you walk into the truck until the moment you leave. It’s not just shopping – it’s an experience! Our boutique prides itself on customer relationships and catering to each customer’s needs. We also offer a personal shopping experience. For those ladies that need additional help when it comes to figuring out what to buy, what not to buy, and how to put it all together – we’re here. This service helps our customers to build a timeless wardrobe!

Cincy Chic: Can readers book the Joey Eric Fashion Truck for their own events?
Hill: Yes! The truck can be booked for all types of occasions including: ladies night out, birthday parties, sip and shops, bachelorette parties, corporate events, fundraisers, private home parties, and much more. Oh, and the best part is, it’s totally free! You can book a party by calling or texting 937-313-9843.

Cincy Chic: Where can we find Joey Eric Fashion Truck’s schedule?
Hill: Our schedule is posted on our website at You’ll want to click on “Find the Truck” for a listing of upcoming pop-up shop locations.

Cincy Chic: Is there anything new on the horizon for the Joey Eric Fashion Truck?
Hill: Yes! We are working on some very exciting things for 2017. Fashion your seatbelt and stay tuned for the announcement!

Cincy Chic: Where can readers go to learn more?
Hill: Visit our website at There you can join our mailing list to learn more about updates, new arrivals, sales, and much more. We’re also on Facebook and Instagram!