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Would your kids eat veggies if they tasted like pizza? Of course! Learn about a local start-up with a new line of all-natural dipping sauces that’s getting kids to eat more veggies.

Veggie Vida offers a unique way to get kids to eat their vegetables.
Veggie Vida offers a unique way to get kids to eat their vegetables.

According to The Center for Disease Control and Prevention, an estimated 93 percent of children do not eat enough veggies. Vegy Vida® is focused on reversing this trend with sauces that kids can dip, spread or squeeze on their vegetables.

“It’s no secret that creating healthier eaters starts at a young age,” says Heather Young, co-founder and creator of Vegy Vida®. “Parents have tried everything to get their kids to eat more vegetables. From grinding up veggies and ‘hiding them’ in other foods, covering them in high fat salad dressings with artificial ingredients, to using ketchup, which is high in sugar.”

Based in Cincinnati, Vegy Vida® has developed a line of all natural, low-fat, low-calorie, non-GMO, gluten-free and diabetic friendly sauces, combining a patent-pending bitter blocking formula with natural flavors to make vegetables taste like kids favorite foods. Flavors include: Mac N’ Cheese, Pepperoni Pizza, Garlic Bread, Taco, Ranch and Bacon.

“We have uncovered the science behind why kids don’t like to eat their vegetables,” says Young. “Kids have three times the amount of taste buds as adults do, which makes bitter foods such as vegetables, taste much more bitter to a child. Using our bitter blocking formulation, we have reduced that bitterness so all you taste is delicious-ness!”

Josh and Heather Young created the concept of Vegy Vida® out of their passion for health, nutrition and their desire to create a product that would encourage kids (and adults) to enjoy their veggies. “It’s a common struggle we can all relate to,” says Young. “Getting kids to eat their veggies can be a daunting task—so we knew this product had to be healthy and natural, but most importantly, delicious!”

After nearly two years, the two have completed the development of the product you see today. “It’s been a challenging journey to bring this to market,” says Young. “Through the tough times, we have kept our focus on the children that would one day be healthier because of this product and all the happy parents that result from their kids eating their veggies!”

“We can’t wait for you to try this amazing product!” Young continues. “We thing you will agree—this will become a ‘family favorite’ in no time. Kids LOVE the taste and moms love that their kids are finally eating something healthy without a fight. We all know healthy kids mean a happy mom!”

In looking to the future, the mission at Vegy Vida® is simple. “We want to create products that you can be proud to buy for your family and products you can trust,” explains Young. “We don’t just say we’re healthy, we truly are.” “Every ingredient in Vegy Vida® was thoughtfully selected to ensure a final product we are proud of,” Young continues. “We create products with integrity and honesty, because that is what you deserve. No marketing spin, just delicious wholesome products your family will love.”

“Not only do we want to create a healthier Cincinnati, we are also committed to giving back to our communities through outreach initiatives that will enable all families access to fresh vegetables as well as many other programs that encourage a healthier way of life,” says Young.

Vegy Vida® will be launching regionally in October and nationally in January—and will be sold in a 7 oz. bottle, with single serve cups on the horizon. To learn more about Vegy Vida® and to keep up with their latest news, visit or check out their Facebook.

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Learn about the upcoming event that’s aiming to improve the health of you and your family with product giveaways, shopping and demos. Read on for all the details.


If you’re a mommy-to-be, already have a bouncing bundle of joy, or are planning to grow your family, you’ll want to check out the Cincinnati Baby & Beyond Expo on August 1 and 2 at the Sharonville Convention Center.

Behind the scenes, Vicki Hart and her team at Hart Productions, Inc., a family business that’s been putting on consumer trade shows in Cincinnati for nearly 60 years, are busy behind the scenes preparing for this always popular event.

“Whether you’re expecting your first child or adding to a growing home, the Cincinnati Baby & Beyond Expo is your guide to everything family,” says Hart. “Mom, dad, brothers, sisters, grandparents and the extended family and friends can all enjoy discovering new products and services, join in demos and learn from the experts.”

At the expo you can meander through rows of approximately 200 vendors from child care professionals to health care experts. Additionally, Hart says there will be several interactive and educational activities on-site including The Active Child, Wellness & Education, Pre- and Post-Pregnancy Fitness & Yoga and resources for Pre- and Post-Pregnancy such as birthing centers, OB physicians, pediatric dentists and more.

Also at the expo will be children’s boutiques that specialize in the latest and greatest in new products, clothing and accessories. The event will be the perfect chance for you to bring along your little fashionista or stylish little man to expand their adorable wardrobe. “No expo would be complete without shopping,” laughs Hart. “Crazy Cravings, when you gotta have it! and On the Go Products and Nurseries with Style will be in attendance as well.”

Product sampling and giveaways will be going on throughout the duration of the event, so you’re guaranteed to go home with not only a plethora of new information about children, but also free products.

For the kids, there’s plenty to enjoy. “The Interactive Demo stage will have a cooking with kids demo with 10 kids, karate demo with Michelangelo the Ninja Turtle, hands on parent and child music demos and more,” adds Hart.

You can purchase tickets for the expo for $5 at any area Kroger store or for $6 online at

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Tired of paying too much for headbands that didn't work well enough, one local soccer mom got creative and created her own. Learn more about the accessory that’ll take your look to a sassy new level.


Cincy Chic: What are Sassy Bands?
Paula Cochran, Owner of Sassy Bands: Sassy Bands are affordable headbands that are velvet-backed to grip your hair and stay in place. The width of the headbands are 3/4”, 7/8″, 1”, and 1-½.” We also offer key fobs and lanyards. At this time we offer over 400 different styles, and add new designs almost weekly. My standard size fits most everyone but do offer custom sizes to fit younger kids. (I have made for as young as 18 months)

Cincy Chic: What’s the inspiration behind it?
Cochran: I started making them for my daughter who is a competitive soccer player, because some of the other headbands being sold are very pricey. All of her friends and teammates started asking me to make them some. Shortly after Sassy Bands was born. In March 2012 I made a Facebook page, as of today we have 1,247 likes. I set up booths at numerous soccer and softball tournaments. I figured if I could make a little extra money to help pay for her soccer that would be great.

Cincy Chic: Who’s behind it?
Cochran: I am. I grew up in Cincinnati and now live in Lynchburg, Ohio with my husband Rob and daughter Savannah. I work full-time as an aide for the intervention team in Lynchburg. My daughter and I make all of the headbands. When we are busy or getting ready for a big tournament my husband has even pitched in to help.

Cincy Chic: What makes Sassy Bands unique?
Cochran: Sassy Bands are unique because there are so many choices and they are affordable. I sell then 1 for $8.00, 2 for $15.00 and 3 for $20.00. I also sell to many teams (10 or more of the same ribbon for 5.00 each). Customer service is also very important to me. I want all my customers to be happy with the product they receive, so they will hopefully be return customers and tell their friends about my small business.

Cincy Chic: Where can readers go to learn more/purchase/etc.?
Cochran: To place an order or if you have any questions you can send me a message on Facebook or email All of our ribbons are listed on Facebook for you to see. If you’re looking for something you don’t see I’m always happy to try and find it for you.