According to The Center for Disease Control and Prevention, an estimated 93 percent of children do not eat enough veggies. Vegy Vida® is focused on reversing this trend with sauces that kids can dip, spread or squeeze on their vegetables.
“It’s no secret that creating healthier eaters starts at a young age,” says Heather Young, co-founder and creator of Vegy Vida®. “Parents have tried everything to get their kids to eat more vegetables. From grinding up veggies and ‘hiding them’ in other foods, covering them in high fat salad dressings with artificial ingredients, to using ketchup, which is high in sugar.”
Based in Cincinnati, Vegy Vida® has developed a line of all natural, low-fat, low-calorie, non-GMO, gluten-free and diabetic friendly sauces, combining a patent-pending bitter blocking formula with natural flavors to make vegetables taste like kids favorite foods. Flavors include: Mac N’ Cheese, Pepperoni Pizza, Garlic Bread, Taco, Ranch and Bacon.
“We have uncovered the science behind why kids don’t like to eat their vegetables,” says Young. “Kids have three times the amount of taste buds as adults do, which makes bitter foods such as vegetables, taste much more bitter to a child. Using our bitter blocking formulation, we have reduced that bitterness so all you taste is delicious-ness!”
Josh and Heather Young created the concept of Vegy Vida® out of their passion for health, nutrition and their desire to create a product that would encourage kids (and adults) to enjoy their veggies. “It’s a common struggle we can all relate to,” says Young. “Getting kids to eat their veggies can be a daunting task—so we knew this product had to be healthy and natural, but most importantly, delicious!”
After nearly two years, the two have completed the development of the product you see today. “It’s been a challenging journey to bring this to market,” says Young. “Through the tough times, we have kept our focus on the children that would one day be healthier because of this product and all the happy parents that result from their kids eating their veggies!”
“We can’t wait for you to try this amazing product!” Young continues. “We thing you will agree—this will become a ‘family favorite’ in no time. Kids LOVE the taste and moms love that their kids are finally eating something healthy without a fight. We all know healthy kids mean a happy mom!”
In looking to the future, the mission at Vegy Vida® is simple. “We want to create products that you can be proud to buy for your family and products you can trust,” explains Young. “We don’t just say we’re healthy, we truly are.” “Every ingredient in Vegy Vida® was thoughtfully selected to ensure a final product we are proud of,” Young continues. “We create products with integrity and honesty, because that is what you deserve. No marketing spin, just delicious wholesome products your family will love.”
“Not only do we want to create a healthier Cincinnati, we are also committed to giving back to our communities through outreach initiatives that will enable all families access to fresh vegetables as well as many other programs that encourage a healthier way of life,” says Young.
Vegy Vida® will be launching regionally in October and nationally in January—and will be sold in a 7 oz. bottle, with single serve cups on the horizon. To learn more about Vegy Vida® and to keep up with their latest news, visit www.vegyvida.com or check out their Facebook.