Imagine a world where you can find the exact shade of lipstick to match your coloring, outfit, or even your mood. Sounds nice, right? Now, that world can be a reality when you check out the Lipstick Factory.
This one-of-a-kind experience allows you to create and make your own unique lipstick or lip gloss. The idea, founded by Sara Minard, sparked back in 2008 when Minard was having difficulty finding her shade of lipstick. “If I was able to find close to the right shade, then the flavor of the lipstick would be awful,” she recalls.
At the time she came up with the idea, Minard was working at a salon that created lipsticks for clients but didn’t actually give them the experience of making it themselves. “It is really a super fun experience and I thought how great it would be to have a ‘Build-A-Bear’ for lipstick, a place where you can choose the exact color you want, the texture, the flavor and having other options as well.”
In June 2015, Minard was able to make her dream a reality when she launched her business: The Lipstick Factory. In the future, she hopes to have a brick-and-mortar store, but for now, the Lipstick Factory is experienced through home parties where each participant creates a custom lipstick or lip gloss, starting at $25.
At a Lipstick Factory party, clients are able to check out samples that have already been made in various colors to see if their particular “shade” has already be created. “If not, we have a lot of different formulas to choose from to get the exact shade the client is searching for,” explains Minard.
There are a variety of different pigments that can be used alone or by mixing multiple pigments together. “The possibilities are endless,” says Minard.
Clients can choose from different shades of shimmers as well as flavors that can be added to each lipstick or lip gloss. Minard’s Lipstick Factory also offers lip plumper and moisturizer additives. Minard says her favorite is the Rassbury Truffle.
Once all of the ingredients have been chosen and mixed together, Minard helps with heating the mixture and can give clients their unique lipstick or lip gloss in just a few minutes.
Minard says that she’s had a great time hosting home parties with the Lipstick Factory and that these events have been well received by all those who attended. “I have had positive feedback and the home parties have served as a great asset in test marketing the product,” she explains.
Minard travels throughout the Tri-State to hold house parties at clients’ homes and other venues. To learn more, or to book a party, visit the Lipstick Factory on Facebook.