Lookin’ good and feelin’ better isnt’ just a saying for Kelly Heid of Makeup by Kelly, it’s her business mantra.
Heid says she knows the variety of makeup products and advice is overwhelming, so she not only provides a beauty blog but also personalized makeup applications.
Heid’s passion for beauty began when she was little, but she says working in a salon is what lit the fire. “Working in a salon and being in that creative atmosphere really sparked something inside me,” Heid says. Things really took off when she did her sister’s makeup (for her own wedding) and friends liked the look and began requesting Heid to do their makeup as well.
At this time Heid’s beauty business is a one-woman show, although she is in the works of bringing an apprentice on to help with some of her larger projects.
Currently, Heid is sharing her passion for beauty through public blog posts and personalized private bookings. She says Makeup by Kelly is already a pretty large project on its own, but she hopes to one day own a studio where she could offer classes and host makeup parties. “That is the dream, but for now I’m just doing what I love and feeling really grateful,” Heid says about opening her own studio.
Getting the scoop on Heid’s most tried and true products proved a little difficult as she shares the universal struggle of choosing between the endless amount of options available. Though, when forced to pick Heid says. “I am a mascara junkie and my current obsession is with the Too Faced Better Than Sex mascara. The brush on that wand is amazing!” But, when looking for effortless and easy everyday picks Heid says that the necessities include a good BB cream, mascara and a cream blush that can be used for both lips and cheeks.
These beauty picks also make it easier to achieve the “no makeup makeup look,” one of the hottest beauty trends right now. says Heid. Although, she warns it’s not always as easy to pull off as people assume. “It’s about flawless skin, a little contour and defined eyes. Lips with pressed in, barely-there color,” she advises. Additionally, to give your eyebrows a little love as Heid says, “a little shaping and creating some definition can go a long way.”
For more information, visit http://www.makeupbykellyheid.com/.