Ragg Addict is a company that specializes in “the flyest, hottest trends in men’s street wear.” What does that include exactly? A wide variety of trendy pieces including men’s shirts, pants, jackets, shorts, hoodies, backpacks, and hats, according to owner Arielle Nelson.
Nelson says she personally uses cutting edge designs and eye catching prints to stand out, and she wants the same for her customer. Celebrating its fourth year, the storefront is located in Over-The-Rhine, and since day one she’s had one mission: carry the hottest, edgiest looks for men.
When asked what inspired the company, Nelson says, “Just being in the fashion/styling and music scene in Atlanta helped play a big part in the direction I chose to go.”
Transplanted to Cincinnati, the different pieces are inspired from Atlanta and various cities she has been to or places that hold meaning to her. The patterns created are more than colors and prints – they are an attitude and edge and demand your attention, she says.
Perhaps the most impressive part of Ragg Addict is that it’s solely a store front – no website, and no online orders – which is unique in today’s digital world. According to Nelson, most customers come from word of mouth, social media, or walk in visits to the storefront. Without a website itself, Instagram is the main way their merchandise reaches customers via the internet. Nelson says she also uses this medium to gauge reaction to her products in real-time, keeping her line fresh.
This way of marketing is meant to tell a story and be unique for each customer, Nelson says, adding that she wants her customers to feel something from her merchandise. “Shopping at Ragg Addict is meant to be an experience: the clothes, the lifestyle,” she explains. “I want people to feel great about what they’re wearing and how they felt while they were shopping.”
Ragg Addict is located at 1416 Main Street in Over the Rhine. To learn more, follow them on Instagram, like them on Facebook, call at (513) 817-9091, email them at firstname.lastname@example.org or visit them in store.