Cincinnati-based Brooke Griffin has been building an empire since she launched Skinny Mom in 2011. “[It’s] a community of real moms who connect to have a healthy motherhood,” she says. “We connect, share, and inspire, providing the skinny on fitness, food, fashion, and family.”
Dedicated to inspiring women to live their healthiest lives, Skinny Mom delivers original recipes, results-driven workouts and healthy living tips to an organic and loyal audience across multiple platforms. While the brand has changed and evolved to meet its community’s needs over the years, even bigger changes are on the horizon.
Just last week, Skinny Mom was acquired by Womanista, a woman-focused lifestyle company based in Nashville. Griffin, as well as her team of seven, will spend the next six months transitioning to Womanista and moving to Nashville.
As a result of the recent merger, Griffin will take on an increased role with the Womanista company, eventually transitioning to CEO of Womanista.
“We’re excited to roll up Skinny Mom as the health and fitness arm of Womanista,” Griffin says. “We’ll continue to create great content and have a team in place who has experience in building media.”
Skinny Mom, which saw more than 4.9 million unique visitors in January alone, will no longer be used once the transition is complete. All new content that is published through the Skinny Mom branch will be released through Womanista.
“Skinny Mom is a perfect compliment to Womanista and its overall mission of inspiring and encouraging women,” said current Womanista CEO Sam Savage. “This merger will allow Womanista to create a significant presence in the lucrative health and fitness category, adding to its current offering around entertainment, fashion, beauty, style, family, and design.”
“We look forward to continuing the mission we started in 2011,” says Griffin. “By joining Womanista, we will be able to increase the investment and focus on the things we do well, which will allow us to accelerate our realization of those goals.”
For now, you can expect to start to see a slow transition as Skinny Mom begins to merge with Womanista. To see the content Skinny Mom has published under its name, visit http://www.skinnymom.com/. To learn more about Womanista, visit http://womanista.com/. You can follow Womanista on Instagram, Facebook, and Twitter.