Jordan White wanted her blog, A State of Ruin, to be more than just a life and style blog. She wanted it to become a space where she can take her passions and mix them freely with her creativity and self-expression to create something that is her own.
“There are three main categories on A State of Ruin: travel, beauty and fashion,” she explains. “I strive to create a place where one can discover new brands, places and tips from a source they can trust.”
White, who maintains the blog, has been able to build up the blog to what it has become in just one year (with an anniversary in January!). She gives thanks to a group of what she calls “a treasure trove of talented friends” who have helped her along the way. “I’m a firm believer that the best way to be successful is to support others and accept their support in turn,” White says.
When White launched A State of Ruin back in January of this year, she knew she wanted to have a party that no one would forget–with a Great Gatsby-themed party called “A Little Blogging Never Killed Anybody.”
At this party, she was able to celebrate with all of her friends this new chapter of what she calls exploration. She adds that even though there was a limited budget, the themed dress code was a party that would have made Daisy Buchanan herself swoon.
White says there are several facets of inspiration behind her blog, but as for her inspiration go-to, she turns to Alexander McQueen. “There is something so seductively edgy yet timeless about his designs,” she says.
For inspiration, however, White turns to more than just designs. She also pulls inspiration from other blogs, street fashion, music, art and anything that relates to expression. “I am also incredibly inspired by individuals who stray from mainstream fashion, like Katia Nikolajew, the designer and owner of Bewolf Fashion,” she says.
Thus far in her blogging journey, White says that her post, Body Positive, has been her favorite. “I had dressed for the day with not much thought,” she explains. “It wasn’t until we were shooting that I became horribly aware of my body. The idea that the pictures were going to be posted on my blog for the world to see had me completely freaked. I kept trying to pull my crop top down to cover my midriff and began posing in an effort to conceal my stomach. When I got the pictures back a week later, I had this moment when I debated not using them. Instead, I decided to open myself up to the fear and use it to discuss something that is still an important topic: body image.”
She adds that by the end of it all, the post ended up becoming her favorite and the pictures are also some of her favorite featured on the blog.
White hopes that A State of Ruin continues to grow so that she can grow along with it. “A State of Ruin has taught me to push boundaries in ways I never thought imaginable,” she explains. “From (somewhat) conquering my fear of technology to becoming comfortable with putting myself in new situations, A State of Ruin has quickly become a great source of joy in my life.”
To celebrate the first anniversary of her blog, White says that she’ll be re-launching it during the holidays. “A State of Ruin will be shedding its current, basic format for something a little more…exciting,” she says.
You’ll be able to check out the makeover on astateofruin.com in just a few short months. In addition to the new look, White says that she’s also hoping to do a giveaway in honor of the first anniversary of her blog.