When a love for helping others comes together with a flair for the creative, Rachel Murphy found her calling. “I love weddings because it combines everything I’m passionate about: helping others, creating an unforgettable experience, bringing people together, flowers, decorations, love, dancing…I could go on and on,” she laughs.
Murphy went to school for art education, “but I pretty much knew before I graduated that I might not love being in the classroom,” she explains. “[However], I’ve always had the urge to teach and/or help others [while] fulfilling my creative, artsy side.”
Wedding planning bloomed out of a gig as a floral designer. Murphy explains, “[We] were expecting our first child and I just wanted to do something fun that I had always had an interest in.” Her friends began requesting her floral expertise for their own special days, which gradually expanded to her now all-encompassing wedding planning services called Rachel Lynn Studios.
Murphy was raised by entrepreneurs, she says, “I’ve never had a clear picture of what I wanted to be when I grew up,” she recalls. “I can say, whatever job I was doing, I would dream about putting on really incredible events.”
Rachel Lynn Studios designs all aspects of the wedding planning process. They are based out of Cincinnati, but have also planned events in Dayton, Columbus and Northern Kentucky. “And if anyone wants to fly me somewhere tropical, I’ll happily plan an event there too,” she jokes.
Murphy says her secret to success is getting to the root of what brides truly want out of their wedding, and their life. “I [always] ask, what are the images that seem to pop up over and over again,” she explains. “Those images tend to be the important stuff and give a good sense of what you want your wedding to feel like.”
Regarding her philosophy on wedding planning, Murphy says, “I believe in shaking things up a bit. Find a few places you can break away from the mold, from how things are always done.” She adds, “Also, I believe in enjoying the whole planning process. There will be some tough decisions to be made, but at the end of the day, we’re literally celebrating love. What’s not fun about that?”
Beyond being the engine of the planning process, Murphy enjoys bonding with brides over their special days. “I find a huge part of my job is just reassuring brides that it’s going to be okay, and to keep focused on the real reason for the wedding,” she says. “The dress, the flowers and the festivities are all just a bonus.”
Murphy also expands her services outside of the wedding realm, including “trainings, dinners, golf outings, birthday parties, donor events, showers or just a good old-fashioned party. There aren’t enough of those these days.”
This past year, Murphy partnered with her “business bestie” Sara Cormier of Cormier Creative to move into a studio space. The space, Creative Hook Up, hosts a variety of events to bring creative small businesses together. “We host chats over coffee for creatives, and we’re also offering different classes and workshops that we think small business owners would benefit from,” she says.